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Game On: Design for Engagement

Discover the power of gamification in engaging users, solving problems, and increasing contributions. Explore the elements of gamification, real-time examples, and key takeaways for enhancing customer experience.

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Game On: Design for Engagement

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  1. About Us • I am Sindhu H.R, a budding writer currently working with Innovatia India. I have a year of experience in technical documentation for networking products, prior to which I worked as an Android developer. I am passionate about growing in the UI documentation field and content strategy analysis. • I am Nisha Rajapprian with 3.5+ years of experience in technical publication, currently working with Innovatia India. I strive to produce high-quality content-rich user assistance documents. My aim is to enhance customer experience through engaging content.

  2. Game On: Design for Engagement 19-05-2018

  3. Let the Game Begin • Traditional Approach • Engaging Approach • What is Gamification? • Why Gamification? • Elements of Gamification • Bird’s Eye View • Useful Software • Real-time Examples • Key Take-aways

  4. What do you play ?

  5. Activity • On summer nights, Julio and the other boys sleep out in the yard. They put up a tent in a corner, with trees and bushes. That way they can easily imagine they are in uninhabited country. • One evening Mike suggested that they tell ghost stories. After a particularly story, Mike couldn’t sleep; he was too nervous. About midnight he saw something move in the shadows. “Yeow!” he cried out. “There is a big bear! It is really huge!” • In this sudden confusion, the tent collapsed on top of the boys. Parents ran out of the nearby house. They found a dog looking like a bear. It was sniffing at the boys under the tent. Wild Hot Scary Dark Anxious Thick Black

  6. Activity • On HOTsummer nights, Julio and the other boys sleep out in the yard. They put up a tent in a DARKcorner, with trees and THICK bushes. That way they can easily imagine they are in uninhabited WILD country. • One evening Mike suggested that they tell ghost stories. After a particularly SCARY story, Mike couldn’t sleep; he was too nervous. About midnight he saw something move in the shadows. “Yeow!” he cried out. “There is a big bear! It is really huge!” • In this sudden confusion, the tent collapsed on top of the boys. ANXIOUS parents ran out of the nearby house. They found a BLACK dog looking like a bear. It was sniffing at the boys under the tent. Wild Hot Scary Dark Anxious Thick Black

  7. Activity Soft Drowsy Angry Fair Happy Tangy Bright

  8. Activity TANGY DROWSY ANGRY SOFT HAPPY FAIR BRIGHT Soft Drowsy Angry Fair Happy Tangy Bright

  9. Traditional Approach

  10. Engaging Approach

  11. Gamification Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users contributions.

  12. Why Gamification? Feedback Motivation Measurability Fun

  13. Employee Engagement

  14. Pillars of Gamification Levels Avatars Challenges Badges Points Leaderboard

  15. Bird’s Eye View Avatar Leaderboard Badges Points Rewards Levels

  16. Useful Software

  17. Deloitte- Leadership training program • DevHub- Project completions • Microsoft- Language localization quality Real-time Examples • Samsung- Customer engagement • CISCO- Enhance virtual global sales • Nike- Personal fitness goals • InMobi- Onboarding process • Kaplan university- Educational achievement

  18. Key Take Away Engage Challenge Entertain Apply Learn

  19. ? Questions ? ? ? ? ? ? ? ? ? ?

  20. Thank you

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