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Joie de Vivre

Joie de Vivre. Summer 2013 Collection Katie Warren Whitney Webb Darrin Williams MDSE 1650- Friday 10am. Analysis of Assigned Garment. Garment scenario Upscale department store Juniors Casual dresses 100% Cotton Department Price Range: $45-$65 Best seller in summer 2012

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Joie de Vivre

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  1. Joie de Vivre Summer 2013 Collection Katie Warren Whitney Webb Darrin Williams MDSE 1650- Friday 10am

  2. Analysis of Assigned Garment Garment scenario • Upscale department store • Juniors Casual dresses • 100% Cotton • Department Price Range: $45-$65 • Best seller in summer 2012 • Carried in these colors: Neon Blue Geometric on White, Neon Orange Geometric on Black

  3. Analysis of Target Market: Juniors Demographics • Females (Teens and young adults) • Age:13-24 years old • Income is dependent on parents or part-time work, and can vary significantly from household to household Target Market • Juniors have an active lifestyle and prefer clothing that is trendy, colorful, and often tight fitting • Open to new ideas, bright colors and whimsical styles • Sizing is usually in odd numbers ranging from 0-17 • Prefer to shop at Department stores like Dillard’s, Macy’s and Nordstrom

  4. Joie de Vivre Summer 2013 • Sweetheart Bohemian • Feminine Chic • Care Free • Soft and Delicate

  5. Summer 2013 Collection • Added cap sleeves and changed print to stripes and solids

  6. GARMENT #1 - SPEC SHEET Division : Juniors Dept: Casual Dresses SUMMER 2013 STYLE # RT8745 Empire Waist Sweetheart Romper

  7. GARMENT #2 - SPEC SHEET Description: Division : Juniors Dept: Casual Dresses SUMMER 2013 Empire Waist Sweetheart Dress STYLE # RT8861

  8. GARMENT #3 - SPEC SHEET Division : Juniors Dept: Casual Wear SUMMER 2013 Open Cardigan Sweater STYLE # RT9022

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