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Branding and Logo

Branding and Logo. “What’s in a name?”. Remember our customer?. They are foodies They want to support local They are responsible shoppers They want value for money Anyone might be one of our customers – across the range

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Branding and Logo

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  1. Branding and Logo “What’s in a name?”

  2. Remember our customer? • They are foodies • They want to support local • They are responsible shoppers • They want value for money • Anyone might be one of our customers – across the range • Our products are luxury items (not staples) but might be purchased for a gift • They appreciate presentation • They are into quality and taste • They might be tourists or locals • They might want low cost produce or a higher price niche product

  3. What’s our name? • Memorable – but easy to spell • Needs a visual element (what do you see when you read the name) • Has a positive connotation • Includes information about what the business does • Is fairly short • You can register it or apply a trade mark see www.business.gov.au

  4. Why brand? • Creates customer loyalty • Brand equity (you can charge more $) • Perceived quality • Emotional Attachment • Reflects your mission / values • Can be integrated in all aspects of business • Creates consistency (colour, font)

  5. What’s our brand? • Local • Innovative • Healthy • Quality • Ethical • Fun • Might have a tag line

  6. What about a logo? • Reflects your business and communicates your message • Simple • Unique • Memorable • Versatile • Work without colour • Use a designer • Get the right files to use it where you need

  7. Whose logo?

  8. We can change over time

  9. Search jam labels

  10. Search jam labels

  11. Search jam labels

  12. Search citrus clip art

  13. Search 70’s font

  14. Zesty Indian Lime Pickle Quality – Local – Chemical free Prepared in the Bega TAFE Commercial Kitchen by students who believe in quality, local, chemical free food. ‘Making a Buck from Beetroot’ Barrack St Bega,25506492 9700 Best before 3/8/2014 Refrigerate after opening Ingredients: lime, water, mustard seeds, brown sugar, cumin, coriander, salt, mustard seed oil, garlic, ginger, chilli, vinegar

  15. What else might you brand? • Invoices • Advertising • Business cards • Information sheets • Clothing / aprons / hats • A banner for your stall • Your transport (magnetic signs?) • A property sign • Anything your product is included in!

  16. Some tips… • Use the internet to research ideas • Keep it simple (imagine the logo blown up on the side of your future commercial premises) • Market research your logo before settling on it • Create templates to make it easy • save one called ‘master’ and create a copy each time you use it • Spell check is your friend…

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