1 / 34

Mobile Phone Item Locator

To meet the domestic needs of modern living through the use of cutting-edge technological innovations, so as to enhance the effectiveness and quality of lives.. Company's Mission Statement. Functions of our Company. A design house for providing technological solutionsProviding Research

alijah
Download Presentation

Mobile Phone Item Locator

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

    1. Mobile Phone Item Locator MPIL (pronounced as am-ple)

    3. Functions of our Company A design house for providing technological solutions Providing Research & Development services for external house projects

    4. Product Concept - MPIL Mobile Phone Item Locator – MPIL Technology application? Manufacturing & Production? Assembly and Marketing? Consumer Market

    5. Survey

    6. Survey

    8. How our system works MPIL reader chip will be embedded on the Printer Circuitry Board (PCB) of the mobile phone. -- Target Read Range: 20 metres. Tags will be placed on your personal belongings. Password Protection SIM card Sensitive Transferability

    9. SIM card Sensitive Program is user sensitive Call service provider to deactivate your SIM card

    10. Transferibility No reprogramming needed Information stored can be transferred to new phone with choice of using either GPRS, Infrared or Bluetooth technology

    11. User Interface (I)

    12. User Interface (II)

    13. User Interface (III)

    14. User Interface (IV)

    15. User Interface (V)

    16. User Interface (VI)

    17. Porters 6 Forces Bargaining Power of Suppliers: Suppliers needed for production of prototype chip and board for testing in the R & D are readily available Switching cost of one supplier to another is relatively low

    18. Porters 6 Forces Bargaining Power of Customers (Hand Phone Companies): - Many hand phone companies in the market Customers might be able to come up with the solution themselves Product not of strategically importance to the customer

    19. Porters 6 Forces Threat of Potential Entrants: Accessing to suppliers is easy Non disclosure agreements could be set up with alliance partners Initial start up costs is high

    20. Infrastructure and resources needed for R & D already in place High growth potential of the hand phone market Barriers to entry of new entrants is low Level of competition relatively low Thus, strategy for company is to focus on core competency (design of solution) and leverage on other companies for resources needed Porters 6 Forces

    21. Strategies of our company Selling of intellectual property rights to our innovations and solutions through passive multiple licensing Collaboration with Handphone manufacturers like Nokia, Motorola, Sony Ericsson to establish MPIL as a standard in the handphone industry

    22. Our Alliances Complete rights to our designs Licensees develop the market Help in the marketing and distribution of the product Has access to new generations of its technology Fund providers for future development programs

    23. How to market our technology to Telecom Companies Foresee long term benefits of RFID technology Consumers will prefer to the mobile phone with our technology as compared to mobile phone which do not have.

    24. Market Diffusion Early adopters Teenagers Early Majority Young urban professional Late Majority Majority of the mobile phone consumers.

    26. Costs of Research and Development (1)

    27. Costs of Research and Development (2)

    28. Pro Forma Income Statements

    29. Cash Flow from Assets

    30. Future Prospects Expand into the commercial product market Develop new and further ranged “readers” Possibility of diversifying R&D scope

    31. Contribution to Social Good Saves time Saves space Less item management required The 3 above contribute to a better quality of life(78% of survey) Aid the elderly who tend to forget things the most

    32. Question & Answer Is there any question?

    33. Component (modular) Innovation Definition: An innovation to one or more components that does not significantly affect the overall configuration of the system Design a chip which is compatible with the Printed Circuitry Boards (PCB) already present in the mobile phones. The chip acts a a RFID reader with the software we created By incorporating the chip into mobile phones, it will be able to locate lost items without changing the overall architectural of the mobile phone

    34. Incremental Innovation Definition: An innovation that makes a relatively minor change from (or adjustment to) existing practices Create a user friendly software interface in the mobile phone to detect lost items Compared to the current RFID items detector, the software interface in the mobile phone is much more user friendly and more efficient in locating lost items

More Related