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Application of QR codes technology for enhancing supply chain visibility- Technological innovation as component of strat

Supply chain innovation- necessary or nice?. Application of QR codes technology for enhancing supply chain visibility- Technological innovation as component of strategic management. Michal Buchowiecki. Technology overview

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Application of QR codes technology for enhancing supply chain visibility- Technological innovation as component of strat

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  1. Supply chain innovation- necessary or nice? Application of QR codes technology for enhancing supply chain visibility- Technological innovation as component of strategic management Michal Buchowiecki

  2. Technology overview • Quick Response codes (QR) are two dimensional matrix codes developed in 90’s by Denso Waive • technology capable of encoding URL, text, phone number, map location, etc • storage capacity of 7KB or 4,000 alphanumeric symbols (limitation of print size of the image) • (neodynamics.com, 2011) • capable of scanning from print, screen or projection • Technology commonly adopted in U.S, Japan, UK, and South Korea • patent, free to use technology • logistics and marketing applications • potential of support or replacement of • traditional 1D barcodes • best utilized if combined with social media • platforms (Birken, 2011) Michal Buchowiecki

  3. Comparison of scanning technologies (motorolla.com, 2011) Michal Buchowiecki

  4. QR coding as technological innovation in SCM • Modern business models require from firms and customers “ mutual co creation of value and mutual establishment of the process of value creation” (Prahald, Ramaswamy, 2004) • current lack of global integrated networks due to high implementation cost, existence of political constraints, and technical problems (Fatehi, 2009) • QR technology has the capability to increase performance of the firm (motorola.com, 2011) and B2B and B2C relationships if combined with social media marketing (Birken, 2011) • substitute to RFID • successful implementation of QR by Ford Motor Group in the form of Direct Parts Marking (DPM) for streamlining manufacturing processes (motorola.com, 2011) • QR used in health care industry for health education and mammogram scheduling (forbes.com, 2011) • At Kirin Brewery QR has provided cut in operating cost and reduced number of incorrect shipments Michal Buchowiecki

  5. Utilization of QR technology Michal Buchowiecki

  6. Implementation framework • Organizational level (exploring, learning • and mastering QR applications) • Supply side (building foundation for • demand side applications) • Demand side (preparing for application at • supply chain level by progressively • involving more tiers of SC) Michal Buchowiecki

  7. Bibliography Case 2D code, uploaded by Western Reserve University's Institute of Management and Engineering on 29 Mar 2008, viewed on 17 Sep 2011 http://www.youtube.com/watch?v=LEUC-3ZmhCg Tesco: Homeplus Subway Virtual Store, uploaded by majedhs1417 on 22 June 2011, viewed on 15 Sep 2011 http://www.youtube.com/watch?v=nJVoYsBym88&feature=youtu.be QR codes- the future of mobile marketing, uploaded by QRazystuff on 31Mar 2010, viewed on 18 Sep 2011 http://www.youtube.com/watch?v=JCYVCfjra3o&feature=related Michal Buchowiecki

  8. References Birken S. (2011) CILT International Convention (Young Professional Program), Social Media Workshop, 2 May, Sydney Fatehi K. (2008) International Information Systems Management, Managing internationally succeeding in culturally diverse world, Sage Publications, Thousand Oaks, CA, pp.483-515 motorolla.com, Laser scanning or digital imaging: which bar code scanning technology is right for your application?, White Paper, January 2011 neodynamics.com, UPS MaxiCode Barcode, June 2011 Prahald, C.K., Ramaswamy, V. (2004) Co-creation experiences: the next practice in value creation, Journal of Interactive Marketing, Vol.18, No.3, pp.5-9 Michal Buchowiecki

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