Feedback app | Consumer Mobile Apps | Soft Intelligence

1. Customer Service in the Finance Industry Banking and financial institutions have historically been focused on providing a great service for their users, and this is no less true in the digital age. Cash machines and later, websites and apps, provides a level of control and access for the account holder that wasn’t possible in the age of cheques. Checking, saving, money market, credit cards, mortgages, investments, 401Ks, term loans, all at the press of a button. While financial business typically lead the charge in new service tech, they’re lagging behind on that vital aspect of any service business: customer service. Financial institutions are facing a much higher level of public scrutiny and distrust than before the 2008 Recession, and it can be difficult in turn for banks to approach customers for feedback, as many feel that banks are in it for their own gain. Changing that perception is going to be difficult, but developing a level of trust is needed for your customers to give you honest answers to your questions.

2. For starters, focusing on digital avenues to interact with your customers is becoming necessary: nearly nobody walks into a bank these days to check their balance, as they can do it at home or on their phone. Having an easily- accessible customer service team ready to help people using their website/app is a priority, especially as older customers are getting used to new technology. Newer generations, in particular, will want to use digital options over the traditional brick-and- mortar approach. Keeping your site up to date and simple is going to be a great incentive for millennials to choose you over your competitors. At Soft Intelligence, we’re passionate about gathering customer feedback and ‘soft intelligence’ from your clients and customers, transforming it into straightforward and accurate data that turns the hassle of feedback processing into a breeze. Take a look at our consumer mobile apps and see if your company would benefit from them For More Information https://softintelligence.co.uk/