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Chapter 3. Strategic Information Systems. Agenda. IT strategic deployment pressure Strategic information systems (SISs) Porter’s competitive forces model. Pressure. Increase performance, not just marginally, but substantially Private sector: Highly competitive Rapidly changing
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Chapter 3 Strategic Information Systems
Agenda • IT strategic deployment pressure • Strategic information systems (SISs) • Porter’s competitive forces model
Pressure • Increase performance, not just marginally, but substantially • Private sector: • Highly competitive • Rapidly changing • Global markets • Public sector: • Improvement demand from taxpayers
1998 Study by Hackett Group • IT staff spend an average of 3 days/week administering day-to-day operations • Only 8% of IT staff focused on decision support or strategic planning for future use of IT technology • Half of application development for supporting revenue generating function • A third of application development for rebuilding administrative and support functions
IT as Competitive Tool • Innovation (IT) • Speed (delivery) • Service (tailoring) • Quality (TQM) • Alliances (intranet, extranet)
Agenda • IT strategic deployment pressure • Strategic information systems (SISs) • Porter’s competitive forces model
Strategic Information Systems • IS supports or shapes a business unit’s competitive strategy for competitive advantage • Approaches • Outward (customer services) • Inward (employee productivity) • Strategic alliances (supply chain) • Competitive intelligence (internal & external information)
Agenda • IT strategic deployment pressure • Strategic information systems (SISs) • Porter’s competitive forces model
Porter’s Competitive Forces Model • Threat of new competitors • Bargaining power of supplies • Bargaining power of buyers • Threat of substitute product or services • Rivalry among existing firms
Porter’s Value Chain Analysis Model • Primary activities • Inbound logistics (input) • Operations (manufacturing and testing) • Outbound logistics (storage and distribution) • Marketing and sales • Service (installation and repair)
Porter’s Value Chain Analysis Model • Support activities • Firm infrastructure (accounting, finance, management) • Human resources management • Technology development (R&D) • Procurement • Value system • Increase efficiency, effectiveness, competitiveness
Porter & Millar’s SIS Process • Access information intensity (usage) • Determine the role of IT in the industry structure (competitive forces) • Identify & rank IT in terms of creating competitive advantage • Investigate IT to spawn new business • Develop a plan for taking advantage of IT
SISs Applications • Cost leadership • Differentiation • Growth • Time • Alliance • Innovation • Improve internal efficiency • Customer-oriented approaches
Points to Remember • IT strategic deployment pressure • Strategic information systems (SISs) • Porter’s competitive forces model
Discussion Questions • Is there any strategic information system in your organization? • Yes, name them. • No, can you suggest one or more? • What are the risk and ethical problems associated with implementing an E-commerce for a large grocery store?
Assignment • Review technology guides 1-2 & chapters 1- 3 • Read chapter 4 • Group Assignment • Research paper