1 / 47

AcyMailing

AcyMailing. Newsletters & e-mail marketing for Joomla!. Table of contents. Build your list of contacts Create your Newsletter Auto-Newsletters Send process Avoid spam filters Bounce handling Statistics Questions. Who am I?. Joomla! fan since Joomla is called Joomla

aliza
Download Presentation

AcyMailing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. AcyMailing Newsletters & e-mail marketing for Joomla!

  2. Table of contents • Buildyourlist of contacts • Createyour Newsletter • Auto-Newsletters • Sendprocess • Avoid spam filters • Bounce handling • Statistics • Questions

  3. Who am I? • Joomla! fan since Joomla iscalled Joomla • Owner of Acyba • Creating Joomla extensions :AcyMailing & AcySMS

  4. Who is Mads Andersen? • AcyMailingDanish translator since 2009 • Best translator ever!!

  5. Buildyourlist of contacts

  6. Build your list of contacts Import users • Synchronizationwithyourexisting Joomla! registeredusers • Via a file • Via database(Magento, prestashop, CRM) • Migratefrom a Joomla! extension • Acajoom / jNews • Vemod / ccNewsletter / NSPro • Letterman / Communicator / Yanc

  7. Build your list of contacts Subscription module

  8. Build your list of contacts Externalform • Facebookform • Otherwebsites (static pages, Joomla or not)

  9. Build your list of contacts Whenyouruserscreate an account… • Joomla registration form • JomSocial • CommunityBuilder • ccUsers • AlphaRegistration • OSE Membership • ExtendedReg • jUser • HikaShop • VirtueMart (1.x, 2.x) • RedShop • JoomShopping • Tienda

  10. Build your list of contacts Contact form • com_contact • Qcontacts • Grumpy Contacts • Contact Enhanced • Fox Contact

  11. Build your list of contacts Squeeze page

  12. Build your list of contacts Myprecious…

  13. Build your list of contacts Purchase a list of contacts

  14. How does it work? Users Subscription Lists Send Newsletters

  15. User’s management Back-end user’s management

  16. Additional fields

  17. Additional fields • Import / Export • Statistics • Exploit these information : • Filteryourusers to sendtargeted emails • Insert personal data in your emails • Conditional display

  18. Create a Newsletter

  19. Create a Newsletter How doesitwork? • Newsletter-template • Structure for the Newsletter creation • Applyyourgraphics standards • Defineyour styles • Newsletter • Based on a template • Insert your content

  20. Create a Newsletter Newsletter-templatecreation : styles edition

  21. Create a Newsletter Newsletter-templatecreation : defineeditable areas

  22. Create a Newsletter What content? « The most important element in a Newsletter is its content »

  23. Create a Newsletter What’s a good subject? • Raise a laugh • Chock your users • Attract curiosity • Short subject • Insert the receiver’s firstname or lastnameex. Are you stupid {subtag:name} or what?

  24. Create a Newsletter A badsubject… • Too long • Uppercase • With more than one explamation mark • With the receiver email address • With a wrongname • What about specialcharacters?✈ ✔➣

  25. Create a Newsletter Load a template

  26. Create a Newsletter Insert your content

  27. Auto-Newsletter • Generateautomatically a Newsletter every X days/months • Includeyour new articles • Includeanykind of content(products, events, blog posts, users) • Create a notification system

  28. Sendprocess

  29. Send process Select yourreceivers

  30. Send process Test your Newsletter

  31. Sending method • Externaldelivery servicewith a dedicated IP • Yourowndedicated server • Externaldelivery servicewith a shared IP • Shared host

  32. Spam issues

  33. Spam issues • Email structure • Mail server configuration • Email content • Domain and IP reputation

  34. Spam Mail server configuration • Spreadyoursendprocess • Use addressesfromyourowndomainname • Reverse DNS • SPF • Sender-ID • DKIM

  35. Spam DKIM / SPF / Sender-ID

  36. mail-tester.com

  37. mail-tester.com

  38. Spam Email content • « Spam words » • Add spaces between your letters • Uppercase in the subject • Good balance between text and pictures

  39. Spam Reputation • Wrong email addresses • Usersclicking on « thisis a spam »

  40. Bounce handling • « Clean » yourlists • Handle « feedback loops » messages

  41. Statistics

  42. Statistics • Open rate(whoopenedyour Newsletter and when)Great > 30%Good – 15-30%Poor < 15% • Click Tracking(whoclicked on whatlink) • Unsubscriptions(whounsubscribedfromyour Newsletters and why) • Bounces(what message didn’treachits destination)

  43. Statistics

  44. Follow-up messages Auto-responder

  45. Follow-up messages

  46. Any questions?

  47. AcyMailing Newsletters & e-mail marketing for Joomla!

More Related