1 / 7

Network Positive Overview

Network Positive Overview. May 2012 . Non-Profit Logo. Altruistic Exposure Acceleration. Introduction. Network Positive leverages the altruistic relationship between Capco and the non-profit to drive publicity and exposure for Capco . Non-Profit Logo. Millions of impressions!

alize
Download Presentation

Network Positive Overview

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Network Positive Overview May 2012 Non-Profit Logo

  2. Altruistic Exposure Acceleration Introduction Network Positive leverages the altruistic relationship between Capco and the non-profit to drive publicity and exposure for Capco. Non-Profit Logo Millions of impressions! Thousands of clicks! • The landing page contains important information on: • Marketing campaigns • Upcoming CSR events • Product launches • Anything Capco wants to publish on a web page Capco Landing Page

  3. How It Works A unique URL is created which allows Network Positive to track how many times this Capco page is viewed and clicked. 1) Network Positive creates the unique sponsor link “For every time this link is shared, Capco will donate $5 to XYZ Non-Profit to feed 1 hungry child. Netpl.us/XXXXX” 2) Capco, Network Positive and the non-profit share the link over social media 3) Link goes viral 4) Network Positive helps create a landing page for the sponsor All clicks lead to the sponsor landing page which contains the Capco message

  4. What Will Be The Financial Commitment? How much can you donate to the non-profit of your choice? Example: Capco agrees to donate a maximum of $5,000 over the course of the campaign How much do you agree to donate regardless of campaign success? Example: Capco agrees to donate a minimum of $2,000 to the non-profit. Capco will donate $2-5 per click and $100 per 100,000 impressions Example: Link is clicked 2000 times @ $2.00/click = $4000 donation and made 1M impressions @ $100/100K = $1000 for a total donation amount of $5000 to the non-profit Capco will then provide Net+ 10% of funds donated for services rendered at end of campaign Example: Capco would provide Net+ $500 (10% of $5000 donated) Capco will work with Net+ to determine a reasonable donation rate, donation maximum and minimum for running the campaign

  5. What’s In It For Capco? Capco has the opportunity for significant altruistic publicity while being able to spread the Capco brand virally Receive millions of page views of the Capco website Bolster the Capco brand by spreading Capco’s CSR message virally Press Release 1,000 Be one of the first companies to donate using the innovative Net+ platform End the “Who is Capco?” question

  6. Timelines High-level overview of the Network Positive process from initial meeting to deliverable hand-off Pre-Launch Step 3 Step 1 Step 4 Step 2 Step 5 Meeting with marketing and CSR rep Executive sign-off on partnering with Net + Capco chooses a non-profit to sponsor Determine message content or URL for landing page Contract signed Launch and Post-Launch Step 3 Step 1 Step 4 Step 2 Step 5 Campaign launch Mid-Campaign touch point with CSR and marketing Campaign close Deliverable provided to Capco Donation and fee invoice submitted and paid

  7. Next Steps Pick a non-profit for which to partner Review and sign the Network Positive contract Start Capco’s Net+ campaign • Please contact John Genovese with any questions: • 908.601.6732 • john.genovese@capco.com

More Related