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uR ead

uR ead. Mission Statement.

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uR ead

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  1. uRead

  2. Mission Statement • Our business is aimed towards students, teachers and business people who want to educate their minds. We want to revolutionize the way people read by making it easier and more fun. We hope that our product encourages people of all ages to read more and expand the overall knowledge of society. People will now have access to a vast amount of literature wherever they go. Our product has the ability to reduce the dependency on paper and destruction of forests that make up what we call a book.

  3. Detailed Description

  4. Customer Benefit Package

  5. Strategy Development -Surveyed 300 students • $1000 a year on textbooks We plan on saving students $400 in the first year. Save $800 after that year. -Inconvenience in going to the library 300 students surveyed • 84% said they don’t go to the library or would rather find information somewhere else.

  6. Order Qualifiers • Dissatisfiers: Guarantee every book wanted is on our database and will credit next book if its not on the database within the next two weeks. As well as a manufacture warranty. • Satisfiers: Wide range of literature. Instant downloads. Easy access to chapters and words. Knowledge in your pocket.

  7. Order Winners • Exciters: Totally green, mobile, user friendly for all ages. Has the ability to teach. • Delighters: Voice read, increase font size, annotation and footnoting capability, i.e. Shakespeare.

  8. Core Competencies • Platform Independent • Programmer expertise • Top Two MIT software programmers who graduated in 2007. No other company has our patented program.

  9. Competitive Priorities • Rapid – Delivery: Once the device is purchased it take a couple minutes before you have the downloaded book. • Technology – We are expanding on existing popular technology. • Quality – Unlike the iPhone, the uRead is extremely durable.

  10. Preliminary Design and Testing

  11. Raw Materials/Equipment • Wiring Direct Materials • Flash Memory Tools Used in Assembly • Processor • Carbon Fiber Casing • Lithium Batteries • Circuit Boards • Touch Screen

  12. Industry Growth Model • Year Sales ($) 1 10,700,000,000 2 14,800,000,000 3 19,600,000,000 4 23,700,000,000 5 25,900,000,000

  13. Linear Regression • Year Forecast Sales ($) • 6 30,730,000,000 • 7 34,660,000,000 • 8 38,590,000,000 • 9 42,520,000,000 • 10 46,450,000,000

  14. Percent of Industry Sales Projection • Year Sales ($) 1 307,300,000 2 346,600,000 3 385,900,000 4 425,200,000 5 464,500,000 1% of industry sales

  15. Break - Even • Fixed Cost: $400,000 (Rent, salaries, other expenses) • Variable Cost: $280 (materials and labor) • Selling Price: $300 • BEQ=400,000/(300-280)=20,000units

  16. uRead Growth Model • Year Sales ($) • 1 3,000,000 • 2 4,500,000 • 3 5,100,000 • 4 6,000,000 • 5 6,300,000

  17. Forecasted Linear Regression Model Year Forecast Sales ($) 6 7,410,000 7 8,220,000 8 9,030,000 9 9,840,000 10 10,650,000

  18. MAD and Tracking Signal MAD=116/5=23.2 Tracking Signal=40/23.2=1.724

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