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Like other things in life, SEO is bound to change. If you were expecting SEO to remain the same in 2020, you might be mistaken. As a digital marketer or a Top IT firm, you will need to know all the latest developments in SEO to become successful in 2020. Each year brings a new set of opportunities and challenges for the modern marketer. Skilled marketers can thrive in all conditions.<br><br>Absolutely. Search engines like Google are going nowhere, and neither are the people that use them. Search engines have become such an integral part of our lives that their importance cannot be understated.<br><br>People will still continue to use search engines in 2020. The use of search engines is positioned to increase only. So yes, you can be confident that SEO will still be relevant in 2020.<br><br>To stay competitive in 2020, youu2019re going to have to develop an SEO for growth mindset. Youu2019ll need to think of ways to use SEO to advance your business objectives. SEO, when done correctly, can provide your business with incredible results.
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Key SEO Changes Digital Marketers Need to Be Aware of in 2020
Like other things in life, SEO is bound to change. If you were expecting SEO to remain the same in 2020, you might be mistaken. As a digital marketer or a Top IT firm, you will need to know all the latest developments in SEO to become successful in 2020. Each year brings a new set of opportunities and challenges for the modern marketer. Skilled marketers can thrive in all conditions. Is SEO still relevant? Absolutely. Search engines like Google are going nowhere, and neither are the people that use them. Search engines have become such an integral part of our lives that their importance cannot be understated. People will still continue to use search engines in 2020. Here are the key SEO trends that digital marketers need to be aware of in 2020:
Voice search will become even more important • Voice search is becoming increasingly popular among people. • Voice search is convenient. Most people use voice to search for something when they are either driving or aren’t in the mood to type a search query. • Thanks to IoT and smart devices, you expect an increased focus on voice technologies. Google wants to facilitate its users, and the best way to do that is to make their lives as convenient and easy as possible.
BERT and what it will bring to the table • BERT is the new algorithm that Google rolled out at the end of 2019. When BERT came out, there were widespread concerns among digital marketers and SEO practitioners. • The thing about BERT is that it will impact almost 10% of all searches. It is not something that you can brush off or take lightly. You’re going to have to come up with a strategy to deal with BERT or any algorithm that Google comes out with.
E-A-T • The digital marketing community loves to come up with jargon. SEO, SMM, EAT, BERT, YMYL, the list of abbreviations is seemingly endless. EAT is one such acronym. • E-A-T is an acronym for Expertise, Authoritativeness, Trustworthiness. Your website should have a high EAT level if you want to rank high. • Page quality is something that you should look into if you want to rank high on the SERP. • The content on your web page should provide value to your visitors. Without value, your visitors are going to bounce, and Google won’t like that one bit.
The future is mobile and speed • This point is not particularly for 2020, but it is still essential to SEO success. • Mobile has become a new way to use search engines. Everyone has a smartphone these days. And most searches are being done on mobile phones and other devices. • In this scenario, it is imperative to have a responsive website. • Another thing that your site should be is super-fast. If your website is not optimized for mobile, it will take too long to load.
Try to rank for featured snippets • Featured snippets are literally changing the SEO game. You’ll find these snippets being an excerpt from the top results on the first page of the search engine results page (SERP). • Featured snippets help the user find what they were looking for without having to click on a bunch of websites. In most cases, all the user does is read the featured snippet and go away after acquiring the information he wanted. The user doesn’t even need to click on the website to find what he was looking for.
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