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ANALISIS PASAR

ANALISIS PASAR. Muji Sulistyowati mujisulistyowati@yahoo.com muji-s@fkm.unair.ac.id. William D. Novelli. Market Analysis To define what/who the market is Making quantified estimates of the current and future sizes of the market Market definition :

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ANALISIS PASAR

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  1. ANALISIS PASAR MujiSulistyowati mujisulistyowati@yahoo.com muji-s@fkm.unair.ac.id

  2. William D. Novelli

  3. Market Analysis • To define what/who the market is • Making quantified estimates of the current and future sizes of the market • Market definition : • depend on the boundaries of (health) organization’s business • Geographical scope • distribution and sales outlets : • How do current product offerings now reach the target? • What are the places, or outlets, in which these offerings are exchanged and/ consumed?

  4. Marketing Research is a systematic process of gathering, analyzing, and interpreting relevant information for decision making • Systematic process infers to used of the systems approach in the research procedure, and that is consists of a series of steps • Specific informational needs must be stated • The information must be gathered by one or several techniques • The relevant-information that needs to be researched

  5. Cont’d • The possible hazards, without adequate market research : • The program would be direct to the wrong market • The potential user may NOT fully understand it • Hazards on the investment of substantial time, energy, and money • The demand for the program cannot be accurately estimated • RisetpasarsebagaibagiandariAnalisisPasarakanmemberikangambaran / deskripsidarikomposisidanukurandarisegmentasipasar yang akandilakukan

  6. Consumer analysis • is the individual in the marketing exchange • The attributes are : • Demographic characteristic are : age, sex, income, education & literacy, social class, family size and life cycle, occupation, religion, culture, ethnicity • Geographic attributes : the region. size of place, population density, climate, mobility • Psychographic attributes : • behavioral characteristics: how, why, when ‘market’ engage the exchange • life-styles and personalities • Consumer-reported responses to current marketplace offerings • User status • The readiness stage of consumers • Media patterns

  7. Institutional analysis • The own organization and other institutions and agencies that are directly or indirectly involved in the market

  8. LembarKerja 2 • SetelahSaudara/ Kelompokmengidentifikasisatu program kesehatan (masyarakat) yang telah/sedangberjalandi Indonesia, analisislah program tersebutapakahtelahmelakukananalisispasardalamimplementasinya.

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