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Understanding Public Relations: A Comparative Analysis with Journalism, Advertising, Marketing, and Integrated Marketing

Learn the distinctions between public relations, journalism, advertising, marketing, and integrated marketing communication. Discover how PR differs from other communication activities and how it collaborates with marketing. Enhance your ability to evaluate and categorize various communication forms accurately. Develop the vocabulary necessary for Assignment#1. Presented By: Shannon Avison ADMN 205-S01.

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Understanding Public Relations: A Comparative Analysis with Journalism, Advertising, Marketing, and Integrated Marketing

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  1. What is public relations? Comparing PR, Advertising, marketing, journalism and integrated marketing communication Presented By: Shannon Avison ADMN 205-S01

  2. What is public relations? This comparison chart was developed from Public relations strategies and tactics, 10e, wilcox& cameron adapted By: Shannon Avison ADMN 205-S01

  3. objectives • To develop a better understanding of what PR is … by learning how it is different from other communication activities, including journalism, marketingand advertising • To understand how PR and marketing work together as integrated marketing communication • To be able to evaluate various forms of communication and be able to categorize them accurately • To develop vocabulary to complete Assignment#1

  4. Comparison Chart PR vs. journalism

  5. Comparison Chart PR vs. journalism

  6. Comparison Chart PR vs. journalism

  7. Comparison Chart PR vs. advertising

  8. Comparison Chart PR vs. advertising

  9. Comparison Chart PR vs. advertising

  10. Comparison Chart PR vs. marketing

  11. Comparison Chart PR vs. marketing

  12. Comparison Chart PR vs. marketing

  13. Comparison Chart integrated marketing communication

  14. Comparison Chart integrated marketing communication

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