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More Local Revenue-NO CASH OUTLAY!

More Local Revenue-NO CASH OUTLAY!. A Few of IPN’s 300 Clients…. Tribune Sinclair Raycom Meredith Granite Liberty Cordillera. Hearst Nexstar Lin TV McGraw-Hill Belo E.W. Scripps Hoak. Most Major broadcast groups…. VISA, GAS and GIFT cards…. Debit VISA Card program.

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More Local Revenue-NO CASH OUTLAY!

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  1. More Local Revenue-NO CASH OUTLAY!

  2. A Few of IPN’s 300 Clients…

  3. Tribune Sinclair Raycom Meredith Granite Liberty Cordillera Hearst Nexstar Lin TV McGraw-Hill Belo E.W. Scripps Hoak Most Major broadcast groups…

  4. VISA, GAS and GIFT cards…

  5. Debit VISA Card program • Reloads monthly • Debit cards too • Travel & conferences • NAB, NATPE, ProMax • Jim Doyle sales training • T & E for sales staff and much more… • YOU CONTROL EXPENSES MONTHLY

  6. SPORTS PROMOTIONS • VIP Trips • News watch & wins

  7. Show contests for shows and affils… • CBS-Masters golf • NBC-Olympics • FOX-Daytona, A.I., NFL • ABC-Oscars, Dancing • CW-MOBILE

  8. Our goal for your stationsthe $100-200k idea

  9. TV STATION AS INCENTIVE PROVIDER • TV Stations can drive incentive promotions • Automotive • Fast Food/Casual Dining • Healthcare/Hospitals • Furniture/Retail • 10 to 1 ROI and are MARKET EXCLUSIVE!

  10. Chance to win $100,000 creates location traffic for Auto Dealers • Retail traffic builder • Forced tune-in • STATION FRANCHISE- DO OVER AND OVER AGAIN!

  11. Scratch cards create traffic and leads…250 a day!

  12. Mobile version for mobile access… • Text “win” to 52525 • Access to phones for more news app opt-ins • Perfect for Local Telcom sponsor!

  13. Match for Cash pricing & R.O.I • Total: $5,900-animated • Return for WMYD over $50k in new business • “People were lined up at our auto dealers to get their lotto cards. We’ll definitely do again this year.” • –David Bangura-GM-WMYD Detroit, MI

  14. Auto dealer car contest… Station gives away daily gas cards to viewers Winners roll dice at event at dealership We write dealer a check for $ 25-50,000!

  15. WMBF roll at auto dealer-big crowd!

  16. Local contest model for auto website drive…2,500 entries in 3 hours

  17. R.O.I for IPN programs10 to 1 • LET IT ROLL • WAVE, Louisville, KY-Nick Ulmer- • Cost $1,200 returned $15k from Auto Dealers • WMBF, Myrtle Beach, FL Ted Fortenberry • Cost $5k returned $25k from auto dealers • KSBY, San Luis Obispo, CA Ray Spellerberg • Current-Super Bowl station-cost $7k returned 85k

  18. $100-200k ideas… Station supplies backpacks Sponsors collect supplies at retail

  19. Disaster/weather preparedness campaign Facebook PSA Contest & Mobile apps Sponsored retail items Kits, radios and info as incentives

  20. Facebook “like” contests Photo voting Contests on-line

  21. Monetize community non-profit programs…

  22. Station input was… • Where: Baltimore • Goal: Monetize Johns Hopkins Children’s Center opening • When: April • Client target: Retail or Dept. stores

  23. IPN Solution: Johns Hopkins Children’s CenterApril opening-”Hoppy” the bunny for dept. store ad buy.

  24. Pat Pattison

  25. Steve Ference-our news experts

  26. What’s the $100-200k+BIG IDEA FOR YOUR MARKET? • ANIMAL CARE ADOPTION • HIGH SCHOOL SPORTS CONTRIBUTIONS • FACEBOOK CONTESTS • CELL PHONE SAFETY • SENIOR CITIZENS • SCHOOLS SUPPLIES-BOYS/GIRLS CLUB • WEATHER/DISASTER PREPAREDNESS • HEALTHCARE/HOSPITALS-CHARITY TIE-IN? • Let’s figure it out and make it happen

  27. $10k IPN trade returns $100k in local revenue! • What program can we start with • Current projects or tie-ins? • TV Lotto details? • Let It Roll details? • Incentive travel info? • Set up webex for sales staff to brainstorm and design programs? • Pat Pattison-626-429-3296 • Steve Ference-480-596-6320 • Go to website

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