1 / 29

REPUBLICA ARGENTINA

REPUBLICA ARGENTINA. 3.761.274 Km 2. REPUBLICA ARGENTINA. Population 36.027.041. REPUBLICA ARGENTINA. 23 Federal States 1 Autonomous Capital. REPUBLICA ARGENTINA. 2.163 Municipalities Federal System. REPUBLICA ARGENTINA. GNP U$S 90.000 million.

allayna
Download Presentation

REPUBLICA ARGENTINA

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. REPUBLICA ARGENTINA 3.761.274Km2

  2. REPUBLICA ARGENTINA Population 36.027.041

  3. REPUBLICA ARGENTINA 23 Federal States 1 Autonomous Capital

  4. REPUBLICA ARGENTINA 2.163 Municipalities Federal System

  5. REPUBLICA ARGENTINA GNP U$S 90.000 million

  6. REPUBLICA ARGENTINA Budget U$S 178.795 million Foreign Dept U$S145.000 million

  7. No Americanization • No professionalism • No modernization

  8. WHY ? Overdose of marketing in the previous campaign (1999) Caution in using this tool Fear that it shows

  9. PRINCIPAL ACTORS Carlos Menem President during two terms Nestor Kirchner Governor of Santa Cruz Ricardo López Murphy Minister of Economy in the De La Rua Administration

  10. CARLOS MENEM Roaming campaign 3 teams • The Candidate for Vice President • Menem’s personal team • The former team of La Alianza (De La Rua) Visible that there were many authors of the campaign

  11. CARLOS MENEM Objective: Positioning himself as the only possible alternative in the chaos Strategy: Roaming without direction set 1- Past successes, creative and unsigned posters 2- Reconciliation with the Society 3- Young teams, showing new people 4- Me and the disaster

  12. CARLOS MENEM Slogans used during the campaign • Menem-Romero Registered Trade Mark • We lived better with Menem • The third Presidency, the Historic • We Argentines, have got an opportunity

  13. NESTOR KIRCHNER • • Poor • • Without clear strategy • • Not very creative (no marketing)

  14. NESTOR KIRCHNER Objective: Does not belong to past political generation Strategy: • Transforming his anonymity into an advantage • Showing he has got the people to run a government • Bringing back the self-confidence of the Argentines

  15. NESTOR KIRCHNER Slogans used during the campaign A country for real

  16. RICARDO LÓPEZ MURPHY Coherent and creative. Worked with one of the best advertisers in Argentina, Ernesto Savaglio.

  17. RICARDO LÓPEZ MURPHY Objective: • Telling the things as they are • Making himself more human (The Bulldog says) Stategy: • Showing things differently • Showing that his opponents are all the same

  18. RICARDO LÓPEZ MURPHY Slogan used during the campaign • There was none • We will recreate it • López Murphy for President

  19. WE TAKE A LOOK AT SOME PARTS • OF THE CAMPAIGN

  20. THE BEST STRATEGY DOES NOT ALWAYS LEAD TO VICTORY There are times when the society decides the course and it becomes impossible to change it

  21. RESULTS OF THE FIRST ROUND Menem 24,34% Kirchner 21,99% López Murphy 19,35% Rodríguez Saa 14,18% Carrió 14,09% Moreau 2,34% Walsh 1,75% Blanks 0,89% Invalid votes 1,81%

  22. THERE WAS NO SECOND ROUND Menem did not run The inquiries indicated that he would loose a second round Kirchner wins, in spite of not having the legitimating quantity of votes

  23. “Wanderer, there is no road. • The road is made while walking”. • Antonio Machado

  24. That is how Argentina is making its way forward, with doubts and hope that this government will find the right course

  25. Jorge Dell’Oro

More Related