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Emerging forms of engagement: implications for volunteering

Emerging forms of engagement: implications for volunteering. Associate Professor Jo Barraket Australian Centre for Philanthropy and Nonprofit Studies. Volunteering in Queensland. Increased by 41% to 650 million hours, 2000-2004* But, patterns of volunteering are changing

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Emerging forms of engagement: implications for volunteering

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  1. Emerging forms of engagement: implications for volunteering Associate Professor Jo Barraket Australian Centre for Philanthropy and Nonprofit Studies

  2. Volunteering in Queensland • Increased by 41% to 650 million hours, 2000-2004* • But, patterns of volunteering are changing *Ironmonger, D. The Economic Value of Volunteering in Queensland

  3. Changing Patterns of Volunteering • Demographic & migration trends • Increase in episodic & virtual volunteering • Rise of employee volunteering • More volunteers doing less hours

  4. Motivations for Volunteering • Personal commitment to cause/issue • Pre-existing connection to an organisation • Development of skills & relationships • Maintenance of skills & social participation • Interest and enjoyment in thework itself

  5. Challenges for engaging/retaining volunteers • Costs of volunteering • Culturally prescriptive definitions of volunteering • Cultural and intergenerational barriers within volunteer organisations • Mismatch between volunteer opportunities and ‘new volunteer’ needs

  6. New volunteer engagement strategies... Online engagement: Online recruitment Engagement through social networking technologies • Volunteering & stage of life: • Golden gurus • Engaging students • Corporate volunteering

  7. Reframing civic participation • Incubating social innovation: • Social innovation camp • Project Australia • Social enterprise & entrepreneurship: • Integenerational inclusion through enterprise • Participation beyond welfare

  8. Implications for volunteer-based organisations • Understanding current volunteer needs • Succession planning – understanding & communicating with future volunteer cohorts • Demonstrating impact • Membership-based, rather than service-based models of volunteer management (?)

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