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BAUER PLACE PORTFOLIO – NORTH WEST

BAUER PLACE PORTFOLIO – NORTH WEST. MEDIA PACK Q2 2014. BAUER place portfolio north west. 1.4 million listeners No.1 for reach and Share 2 9 % higher reach than our nearest competitor 19 % more listening hours Average age 39.

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BAUER PLACE PORTFOLIO – NORTH WEST

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  1. BAUER PLACE PORTFOLIO – NORTH WEST MEDIA PACK Q2 2014

  2. BAUER place portfolionorth west • 1.4 million listeners • No.1 for reach and Share • 29% higher reach than our nearest competitor • 19% more listening hours • Average age 39 Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Jun 14

  3. LISTENER PROFILES BAUER PLACE PORTFOLIO NORTH WEST REACHES 1,413,000 ADULTS EVERY WEEK • 46% of listeners are male, 54% are female • 52% of listeners are ABC1, 48% C2DE • 75% of listeners are Main Shoppers • 40% of listeners have children 0-14 • Has a commercial Share of 21.5% Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Jun 14

  4. REACH BY AGE BREAK WEEKLY REACH (000s) Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Jun 14

  5. ADULT REACH VS COMPETITION WEEKLY REACH (000) The Bauer Place Portfolio – North West reaches 321,000 more listeners than its nearest competitor Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Jun 14Stations marked with a * does not cover the whole TSA

  6. TOTAL HOURS VS COMPETITION The Bauer Place Portfolio – North West has over 1.65million more listening hours than its nearest competitor Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Jun 14 Stations marked with a * does not cover the whole TSA

  7. MULTI WEEK REACH The Bauer Place Portfolio – North West reaches 2.9 million adult listeners over 13 weeks Source: RAJAR, Each in own TSA, 6 moths PE Jun 14 Predicted cumulative audiences

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