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MUNYUA NDEGWA SEO & WEB DEVELOPMENT

Learn how search engines work, why SEO is important, different types of SEO, ranking factors in 2018, and the importance of blogging in SEO. Also, explore the benefits of using Google Analytics and Search Console.

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MUNYUA NDEGWA SEO & WEB DEVELOPMENT

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  1. MUNYUA NDEGWASEO & WEB DEVELOPMENT

  2. TOPICS • HOW SEARCH ENGINES WORK • INTRODUCTION TO SEO • WHY YOU NEED SEO • TYPES OF SEO • RANKING FACTORS IN 2018 • IMPORTANCE OF BLOGGING IN SEO • GOOGLE ANALYTICS AND SEARCH CONSOLE

  3. HOW SEARCH ENGINES WORK MAIN FUNCTIONS OF A SEARCH ENGINE • CRAWLING (to discover content) • INDEXING (to track & store content) • RETRIEVAL AND RANKING ((to fetch relevant content when users query the search engine)

  4. INTRODUCTION TO SEO Search Engine Optimization (SEO) is a marketing field focused on increasing visibility in organic (non-paid) search engine results.

  5. ANATOMY OF A SEARCH ENGINE RESULTS PAGE (SERP) ADVERTISEMENT GOOGLE MAP PACK ANSWER BOX ORGANICE RESULTS

  6. WHY YOU NEED SEO • USERS MAIN METHOD OF NAVIGATING THE INTERNET • TARGETED TRAFFIC • INCREASED PUBLICITY, BRAND EXPOSURE AND REVENUE • EXCELLENT RATE OF RETURN ON INVESTMENT

  7. TYPES OF SEO • WHITEHAT SEO • BLACKHAT SEO • GREYHAT SEO

  8. RANKING FACTORS IN 2018 • RANKBRAIN AND USER EXPERIENCE SIGNALS • INDEPTH AND QUALITY CONTENT • GOOGLE MOBILE-FIRST INDEX • VIDEO CONTENT • VOICE SEARCH • BACKLINKS

  9. IMPORTANCE OF BLOGGING IN SEO A blog is an excellent content and SEO tactic that allows websites to build their brand, traffic, and reputation. Advantages: • Fresh Content • Keywords Targeting and Coverage • Increased Pages and a Larger Site

  10. GOOGLE ANALYTICS AND SEARCH CONSOLE • Google search console allows webmasters to check indexing status and optimize visibility of their websites. • Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. 

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