1 / 42

Social Media Marketing NCET October 15,2010

Michael Bindrup, MBA GM Business Development Advisor Nevada Small Business Development Center. Social Media Marketing NCET October 15,2010. Raj Tumber Business Advisor SCORE Southern Nevada. About NCET. About SCORE. About NSBDC. About NMI. Social Marketing Sites. STAY CONNECTED.

allie
Download Presentation

Social Media Marketing NCET October 15,2010

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Michael Bindrup, MBA GM Business Development Advisor Nevada Small Business Development Center Social Media MarketingNCET October 15,2010 Raj Tumber Business Advisor SCORE Southern Nevada

  2. About NCET

  3. About SCORE

  4. About NSBDC

  5. About NMI

  6. Social Marketing Sites STAY CONNECTED

  7. Content Outline • Twitter • Facebook • Woot & Groupon • YouTube & Animoto • Social Media Analytics • Q&A

  8. Social Marketing Sites

  9. Company Profile Created in 2006 by Jack Dorsey. Twitter is a free social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. 100 MILLION USERS

  10. Twitter.com

  11. Twitter.com

  12. Twitter.com

  13. Twitter.com

  14. Twitter.com

  15. Twitter.com

  16. Twitter.com

  17. Twitter.com

  18. Twitter.com

  19. Twitter.com

  20. Best Practice - Twitter: • Event Based Tweets • Link LinkLink • Customize your background • Use Hash Tags - seachablility • Follow as many people as you can • Observe and Improve • Do not hard sell

  21. Company Profile Mark Zuckerberg launched Facebook from his Harvard dorm room on February 2004., Idea came from a student directory in prep school known as the "Facebook". Once at college, Zuckerberg's Facebook started off as just a "Harvard-thing", until Zuckerberg then decided to spread Facebook to other schools and enlisted the help of roommate Dustin Moskovitz. They first spread it to Stanford, Dartmouth, Columbia, Cornell and Yale, and then to other schools with social contacts with Harvard 500 MILLION USERS

  22. Facebook.com • Set up a Personal page • Set up a Business page (Add-on) • Add Contents, Photos & Biz Profile • Invite friends • Set up a Sub-Domain – Min. 25 Fans (http://facebook.com/choosedomain)

  23. START ADVERTISING • Status Updates – Wall Posts – Add Links • Post Targeted Updates • Ask Questions • Hold Contests • Request Feedback It’s all content driven What are the viral drawbacks? Individuals with too many friends.

  24. EFFECTIVE MARKETING HOW?

  25. Social Buying • Woot • Groupon • Living Social

  26. Social Buying – Woot

  27. Social Buying - Groupon

  28. Social Buying - Groupon

  29. Social Buying - Groupon

  30. Social Buying- LivingSocial

  31. Social Buying- LivingSocial

  32. Social Buying- LivingSocial

  33. Social Buying- LivingSocial

  34. Social Buying- LivingSocial

  35. Video Sharing: • You Tube • Animoto

  36. Video Sharing: Blendtec

  37. Best Practice - Video Sharing: • Set up a Channel • Have a Strategy • Have a Concept – Be Unique • Watch Production Value • Allow feedback • Show link info on videos

  38. Measuring Social Media

  39. Conclusion: Your Next Step • Commit Resources • Create a Social Media Plan • Integrate with Marketing • Do Your Homework • Content is King • Metrics

  40. Questions Thank You

More Related