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The market for smartwatches is witnessing a double-digit growth rate globally. North America is a promising and a highest revenue generating geography for smartwatches. As per the estimates, North American region generated nearly 1/3rd of the market revenue in 2013, and it is further expected to grow at a significant rate.
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Global SmartwatchMarket Forecast 2013 - 2020 Published Date: 08 January 2015 No. of pages : 126
Introduction to SmartwatchMarket The market for smartwatches is witnessing a double-digit growth rate globally. North America is a promising and a highest revenue generating geography for smartwatches. As per the estimates, North American region generated nearly 1/3rd of the market revenue in 2013, and it is further expected to grow at a significant rate. However, in the near future, the growth of this market is expected to be driven by the Asian region with China emerging as a popular hub, being a low-cost Android based smartwatch manufacturer. Out of the total smartwatch shipment in 2013, Samsung held a market leader position, followed by Nike and Garmin. The global market is witnessing a huge inflow in the number of companies and is expected to grow manifold from the existing number of 40 companies at present. As of now, the market is purely driven by the leading tech companies such as Samsung, Apple, Google, etc.; however, in the near future, the entry of watch companies is expected to increase the competition and dynamics of this market. Led by innovations, the smartwatch companies are spending heavily on R&D. Top players such as Samsung, Pebble, Maritime and Sony are counting on their R&D investments to be the dominant strategy to maximize on the respective market shares. Further, Strong distribution support is another key aspect that is imperative to this market. The leading companies are collaborating with their suppliers and re-sellers to penetrate into this market through the right selection of channel, geography and target audience.
Introduction Scope of the Report Key Benefits Key Audiences
KEY BENEFITS • The study highlights the global market for Smartwatch along with current market conditions and a trend/awareness forecast to forage the prominent investment pockets in the market • The analysis unveils the dominant aspects, viz. upsurge in demand for Smartwatches in applications such as PA, Wellness, Medical/ Health, Sports and Others. Trends of the global market are outlined to determine the overall attractiveness and single out market trends and gain a stronger foothold in the market • A Microscopic analysis of segments is conducted to gauge the potential of the market. These segments highlight the favourable conditions for the growth of global Smartwatchmarket • Porters five force’s model helps in analysing the potential of buyers & suppliers, with a competitive sketch of the market, which helps market players in better decision making
Table of Contents INTRODUCTION EXECUTIVE SUMMARY MARKET OVERVIEW GLOBAL SMARTWATCH MARKET, BY PRODUCTS GLOBAL SMARTWATCH MARKET BY APPLICATION GLOBAL SMARTWATCH MARKET, BY OPERATING SYSTEM GLOBAL CONNECTED CARS MARKET, BY GEOGRAPHY COMPANY PROFILES
Global SmartwatchMarket Overview Market Definition & Scope Market Evolution Competition from traditional watch industry Unique Selling Proposition Market Demand and its Prediction Key findings Porter’s Five Force Analysis Competitive Landscape Market Dynamics
GLOBAL SMARTWATCH MARKET BY GEOGRAPHY North America, Europe, Asia Pacific, LAMEA
Company Profiles Apple Inc. Google Inc. Garmin Fitbit Motorola Sony Corp Samsung Electronics Co. Ltd..
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