iSource Digital Interactive Marketing + B rand S trategy + Web Design

1. iSource Digital Interactive Marketing +Brand Strategy +Web Design Prepared for: Prepared by: Taylor Thiel A 1970 NE 153 St. Bay 28, North Miami Beach, FL 33162 P305.947.4405 W isourcedigital.com

2. AGENDA I. AGENCY PROFILE II. WHY ISOURCE III. OUR SERVICES IV. OUR WORK V. PROPOSED PLAN & STRATEGY VI. PRICING BRIEF VII. ADDITIONAL ONLINE MARKETING SERVICES RECOMMENDED ++

3. AGENCY PROFILE ++ OUR STORY iSource Digital is an independently owned design and interactive marketing agency with headquarters in Miami Beach, Florida and Buenos Aires, Argentina. Since our inception in 2005, we have created breakthrough interactive marketing programs for leading global brands to help them sell, market, train and communicate more effectively online. MIAMI BEACH, FL BUENOS AIRES, ARGENTINA

4. ++ WHAT WE DO We are strategists, marketers, designers, developers, and technologists who share a passion for making ideas come to life and creating memorable experiences. HOW WE DO IT Talent; Creativity; Passion and Business sense.

5. ++ OUR MISSION To help our clients build long lasting brands while delivering measurable results that increase bottom line profits. Our hallmark is our personal service, resourcefulness, flexibility and relentless drive to get the job done right.

6. COMPANY CULTURE ++ CREATIVITY It’s what wakes us up in the morning and keeps us up at night! We believe creativity is achieved by creating an environment of harmony that allows talented people to think freely, grow, and share a passion for problem solving. 5 KEY BRAND VALUES 1. Integrity 2. Dependability 3. Trust 4. CWP (Creative with a Purpose) 5. Excellence

7. TOP 10 REASONS TO WORK WITH ISOURCE ++ 1. Expertise and breadth of services 2. One-stop shop 3. Cost effective and quality of work 4. Leadership 5. Technology in context 6. Unique combination of core competencies 7. Depth of understanding online and offline media 8. Proprietary Loyalty and Demand Generation platforms 9. Heavy emphasis on service and communications 10.We produce measurable results

8. KEY SENIOR EXECUTIVES ++ Ari Lisjak CEO & Founder StephanySampayo Account Director Gaby Semachowicz Web Development Director /Argentina Office Group Director Virginia Sambuelli Creative Director Joe Laratro Senior Search Engine Marketing Strategist

9. FEATURED CLIENTS ++

10. SERVICES + BRAND STRATEGY & DEVELOPMENT + INTERACTIVE MARKETING + WEB DESIGN & PROGRAMMING Our wide range of marketing and design expertise allows us to take a strategic, disciplined approach to account planning and campaign execution.

11. BRAND STRATEGY AND DEVELOPMENT ++ • Brand strategy and positioning • Brand identity design • Corporate communications and PR • Project management • Customer relationship management • Partner and loyalty programs (B2B + B2C)

12. INTERACTIVE MARKETING ++ • Marketing strategy planning and consulting • Online media planning and buying • Search engine marketing (SEO + PPC) • Email marketing and lead nurturing programs • Social media and viral marketing • Content development, copywriting, online press releases, webinars • Performance based/Affiliate marketing

13. WEB DESIGN AND DEVELOPMENT ++ • Website concept design and • Strategy • E-commerce implementation • Custom content management system (CMS) • Web-based applications and apps • Database design and back-end development • Creative services, sales and POS collaterals • Multimedia, Flash, and video production

14. PORTFOLIO OVERVIEW

15. L’OREAL WEBSITE & VIRAL CAMPAIGN • THE NEED: • L’Oreal needed to consolidate 2 brand websites with a unified look & feel and a unique online marketing strategy. Drive traffic to the site. • THE PLAN: • 4 months, to plan, design and implement the online marketing plan and website • develop and launch "Change your look” Users are able share via email and social networks. THE RESULTS: The advergame; tens of thousands of participants success has L'Oreal planning an international rollout of the campaign.

16. L’OREAL VIRAL GAME & BANNERS

17. L’OREAL VIRAL CAMPAIGN & BANNERS THE NEED: Garnier wanted to launch a new product set. THE ACTION: Our team created a viral campaign with social media integration to generate word of mouth marketing and increase web presence. THE RESULTS: The program exceeded forecast by 19%.

18. L’OREAL VIRAL CAMPAIGN & BANNERS

19. KERASTASE WEBSITE THE NEED: Kerastase was lacking web presence. THE ACTION: Our team created a website to showcase products, provide store locators, and implement a B2B distribution incentive program. THE RESULT: Over 350 stores participated in the incentive program to be listed as a specialist on the Kerastase website.

20. MAYBELLINE & L’OREAL CREATIVES THE NEED: Maybelline was seeking an e-mail marketing campaign to increase brand awareness and promote web traffic. THE ACTION: Our team created an e-mail marketing campaign sent to over 100,000 contacts. THE RESULT: During the week of the email blast, web traffic received a significant increase.

21. SANDISK PARTNER PORTAL • THE NEED: • SanDisk needed to provide retailers and resellers a place to access valuable product information, online trainings, marketing assets, marketing collaterals and event support. • THE ACTION: • The Portal also features an exclusive section for Authorized Photo Resellers with premium content. • THE RESULT: • The launch has been very successful and the results have been above expectations in number of participants as well as time spent on the portal and tools used.

22. SANDISK TAKING YOU THERE LOYALTY PROGRAM THE NEED: SanDisk needed to increase sales in their distribution channels in Florida. THE ACTION: Intercompany race for rewards such as cruises, vacation packages, electronics, etc. THE RESULTS: The program overachieved forecast by 26%.

23. SANDISK SLOT RADIO & SANSAFUZE+ VIDEO • THE NEED: • SanDisk wanted to create an in-store video that displays one of their newest products, the Slot-Radio card. • THE RESULT: • The launch of the nationwide video will be featured in RadioShack, Best Buy and Amazon this November 2010. • THE ACTION: • iSource produced a video using motion graphics, 3D product rending, and scripted voice over talent.

24. SANDISK SOCIAL MEDIA MARKETING

25. LG WEBSITE & BANNERS • THE NEED: • LG lacked a local online presence. • THE ACTION: • Our team created a website that doubled as a portal. • THE RESULT: • LG was so impressed with the design and functionalities of the page we developed additional supporting pieces.

26. LG ADVERGAME • THE NEED: • Create an engaging advergame that informed, drew traffic and captured qualified leads. • THE ACTION: • Interactive advergame with lead generation component • THE RESULT: • The launch was been very successful and not only increased website traffic but provided LG qualified lead database.

27. CISCO AND HP MICRO-SITES NEED: HP and CISCO required to improve their communication with INGRAM MICRO resellers. ACTION: Create a Microsite where resellers can find valuable information i.e: trainings, promotions, sales tools, events. RESULT:Launch was a success and hundreds of resellers used the tool.

28. LASHEM & INDUSTRY OVERVIEW

29. LASHEM OVERVIEW LASHEM is the most technologically advanced, double‐patented eye lash enhancement product ever created. The team of scientists at Christie Formulations, known for developing cutting‐edge beauty products, incorporated the latest, ground‐breaking discoveries in eye lash growth products to create Lashem. Lashem targets women from ages 18-65.

30. LASHEM OVERVIEW • LASH GROWTH PRODUCTS • 3‐in‐1 EyeBright Gel • Picture Perfect Anti‐WrinkleCream • DoubleTrouble Mascara

31. LASHEM COMPETITORS

32. COSMETICS ONLINE TRENDS • According to Nielsen July 2010 report on Global Trends in Online Shopping: • 22% of consumers intend to purchase cosmetics online in the next 6 months • 21% of consumers would not buy cosmetics without consulting online reviews • 41% of consumer will share a negative review of a product experience or write a review through Twitter • 42% of ALL Americans find online reviews helpful. The beauty and cosmetics industry is expected to increase 8.5% globally by 2014 . – 05/31/2010 Euro Monitor International

33. PROPOSED SERVICES

34. PROPOSED SERVICES • Presentation will focus on: • Re-branding, • Website Design & Development • Affiliate Marketing • Additional Services Recommended: • Online marketing strategy planning • Search engine marketing (SEM) • Social Media Marketing • Content development, copywriting and online PR • Email marketing and lead nurturing program • Multimedia and video production • Online media planning and buying / Loyalty program

35. RE-BRANDING STRATEGY & DEVELOPMENT

36. RE-BRANDING STRATEGY & DEVELOPMENT • iSource works personally with all of our clients. We use our experience and in-depth expertise to plan brand projects from first principles, through planning, to creative approach, and then to the putting in place of services to implement activities. • Our branding services include: • Brand strategy advice to ensure that the project is soundly based (starting with detailed familiarization and our well-proven ‘Brand Workshop’ and moving to a detailed report and recommendations). • Brand architecture advice as required, including devising of brand positioning lines (strapline) and statements (one paragraph summary) for each brand within a ‘house of brands (if appropriate), ensuring that all brands and sub-brands are authentic, compelling, distinctive and reflective of the excellence of the firm overall.

37. RE-BRANDING STRATEGY & DEVELOPMENT • Creative approach, including advice on design issues (taking a Creative Director role and provision of design services as required) and devising of ‘symbolic action’ concepts (as required) • Overall strategy and detailed planning for marketing-communication activity • Based on all the strategic recommendations we will then devise visual identity (logo, word marquee, palette, guidelines) for the Masterbrand and sub-brands. Brand design work includes up to six concepts, design development of selected concept, and artwork of key logo(s), but is exclusive of design of literature, web, etc. In summary, iSource’s involvement ensures that the strategic foundations of brand development are laid solidly and that implementation (as required) is directed in a coordinated and highly effective and professional manner.

38. WEBSITE DESIGN AND DEVELOPMENT

39. WEBSITE DEVELOPMENT AND MARKETING • LASHEM WEBSITE OVERVIEW: • New Look, feel & rebranding based on the set branding strategy • Images and visuals • Rewrite and in some areas reduce the copy/text • SEO Architecture design and implementation • New website architecture to ensure SEO and maximize user • experience and conversion rates. User-centered design and • usability • New navigation menu/sections • Incorporate dynamic content and web 2.0 components to • increase traffic and customer interaction and recurrence Ie.: • News sections, RSS feeds, blog, customer rating, social media, etc. • Add flash and motion components/visuals to the website to make • it more appealing. • New ecommerce engine, location and architecture/navigability with conversion metrics.

40. WEBSITE DEVELOPMENT AND MARKETING (Cont.) • LASHEM WEBSITE OVERVIEW: • Full CMS System implementation • Multimedia/video gallery • Login / logout experience • Social media integration components • Newsletter subscription • Blog (part of the SEO and Social Media strategy) • Specific landing pages for promotions and lead generation • campaigns • Update copy with call to actions and better lead flow • Website analytics and performance reports • Developing content and learning/resource section that focuses • on the clients needs

41. ONLINE CREATIVE SERVICES DESIGN METHODOLOGY Phase I: Discovery: Translate business objectives into a measurable website Phase II: DirectionPhase III: DesignPhase IV: Implementation Phase V: Review and QA Phase VI: Transfer of Assets iSource will implement industry best practices and utilize cutting edge technology to create a user experience unparallel to your competitors. Our creative services span both offline and online, and in the online area, include everything from banners to rich media to landing pages, micro-sites and full-blown web sites. Our mantra in creative is: it’s not creative unless it sells.

42. PERFORMANCED BASED/ AFFILIATE MARKETING

43. PERFORMANCE BASED MARKETING iSource can develop and manage your affiliate marketing program to develop leads, build your database, sell products and more on a performance based model (CPL, CPA, CPS). Affiliate marketing can be used for B2C or B2B programs. iSource works with the largest Affiliate networks, such as: Commission Junction, Share a Sale, etc. KEY TERMS "Performance Marketing" "Merchants" "Affiliate" “Internet Retailer magazine has released their list of the Hot 100 Retail Web Sites, and 75% of those retailers have one or more affiliate programs in place.”

44. LASHEM PROJECT PLANNING 2011 NOV JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT DEC RE- BRANDING WEBSITE DEV PERFORMANCE & AFFILIATE MARKETING

45. PRICING BRIEF

46. PRICING BRIEF

47. Proposal Additional Notes ++ 1. *Linux/Windows Webhosting not included. 2. Web Domain registration not included. 3. All contents must be provided by client: text, images, etc. 4. Up to 2 reviews/changes per delivery are included in this proposal. Reviews must be submitted within 3 business days. Feedback from client is expected to be within 72hs. Any delays will cause the project completion date to be moved forward. 5. Website Production Time: 4-10 weeks from date all contents are received. (may vary based on the different services of the proposal) 6. Payment terms: - 50% advance (website development) - 50% upon project completion. (website development) - Prepay for monthly programs and set up fees (marketing services) 7. Warranty/Maintenance: 30 days of system maintenance is included, covering only system malfunctions or bugs if any. 8. Acceptance must be in writing via signed agreement. Agreement will be provided at your request. 9. Proposal pricing valid for 15 days. *Linux/Windows Webhosting not included. Web Domain registration not included. All contents must be provided by client: text, images, etc. Up to 2 reviews/changes per delivery are included in this proposal. Reviews must be submitted within 3 business days. Feedback from client is expected to be within 72hs. Any delays will cause the project completion date to be moved forward. Website Production Time: 8weeks from date all contents are received. (may vary based on the different services of the proposal) Payment terms: - 50% advance - 50% upon project completion. - Prepay for monthly programs and set up fees (marketing services) Warranty/Maintenance: 30 days of system maintenance is included, covering only system malfunctions or bugs if any. Acceptance must be in writing via signed SOW agreement. Agreement will be provided at your request. Proposal pricing valid for 15 days.

48. CLIENT TESTIMONIALS ++ “In 2010 The Kérastase brand from L’Oreal had the opportunity to work with a group of incredible creatives from iSource, they developed our second website. Our team was given first class one on one attention by one of their directors, Gaby Semachowicz, who aside from displaying exceptional professionalism was a pleasure of a person to work with. She always offered creative solutions for our brand. Without a doubt we recommend iSource to develop whatever web project you could imagine!” -Dolores Guerrico Product Manager KERASTASE | L'Oréal “Isource has been a very good partner with AMD in the past 3 years. They have been very helpful in putting together last minute activities, preparing marketing collateral for our customers as well as working on each little detail of customer events like our Channel Summit in 2008 and internal team buildings. Thanks for your support!” -NeisadeBarros-Hand Channel Sales Manager AMD

49. CLIENT TESTIMONIALS ++  “It gives me great pleasure to recommend iSource Digital for their marketing expertise.  They have proven to be a reliable asset to the SanDisk marketing team and we have worked on several projects together, online and offline”…. -Alan JonesSr. Manager, Training and Marketing SanDisk “Their expertise and worldwide marketing knowhow has kept us going in the right direction”...  -Dan Cooper Marketing & Advertising Director Town & Country Industries “Adaptability, flexibility, trust, professionalism and customer service are among its top qualities as a marketing agency”…-MatiasComellaManager, Online MarketingSymantec Corporation “I am very pleased with the creativity of your team, the attention to detail, customer service, and the ability to execute projects on time and on budget. I am looking forward to working with iSource Marketing in other upcoming projects”… -Fiore Marra Director of Sales Ware IT Is

50. ADDITIONAL ONLINE MARKETING SERVICES RECOMMENDED