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MENUS 2014 Turning Trends into Money Makers

MENUS 2014 Turning Trends into Money Makers. Presented by Nancy Kruse The Kruse Company Atlanta, GA. Menus 2014 Objectives. Review menu directions Assess changes impacting R&D Address shifting consumer demands. Menus 2014 Agenda. Foods with Benefits Veggie Chic Reality Bites.

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MENUS 2014 Turning Trends into Money Makers

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  1. MENUS 2014 Turning Trends into Money Makers Presented by Nancy Kruse The Kruse Company Atlanta, GA

  2. Menus 2014Objectives Review menu directions Assess changes impacting R&D Address shifting consumer demands

  3. Menus 2014Agenda Foods with Benefits Veggie Chic Reality Bites

  4. I. Foods with Benefits: Key Points Overview Protein Skinny Super Power Outlook & Implications

  5. Foods with Benefits:Overview Menu Health Equation Evolving • Yesterday: Subtraction Model • Take it out: salt, fat, sugar • Today: Addition Model • Put it in: fruits, vegetables, grains • Tomorrow: Defined Benefits Model • What’s it do for me, functionality Note: not mutually exclusive

  6. Foods with Benefits1. Protein Rich ChobaniSoho’s Smoked Salmon & Dill Greek Yogurt US largest market for high-protein products 20% new product intros at retail grocery in 2012 Technomic menu mentions: +67% past 5 years

  7. Protein Bar’sSignature Grilled Protein Bar-rito All-Natural Chicken or Tofu Low-Cal Whole Wheat Wrap

  8. POD UK’sPortable Protein

  9. Foods with Benefits:2. Super Metz Culinary Management’s Super Natural Salmon Sandwich

  10. Panera Bread’sFat-Free Superfruit Power Smoothie Superfruit Purée Organic Greek Nonfat Yogurt And Ginseng

  11. Big Bowl’sSpicy Cashew Chicken

  12. Foods with Benefits3. Skinny PHENOMENON CROSSES CATEGORIES Baja Fresh Skinny Wahoo Bowl Benihana New Year’s Skinny Dining Promotion Kona Grill Skinny Sashimi, Skinny Ceviche Ledo Pizza Skinny Avocado Tuna Salad Melting Pot Skinny Dipping Fondue Menu Pie Five Pizza Skinny Pie Ruby Tuesday Skinny Lavender Lemon Drop Cocktail Taco Bueno Chicken Skinny Bowl Wing Zone Skinny Dippers

  13. Sbarro’sSkinny Slice

  14. Chili’sSkinny Margarita Sugar-Free Triple Sec Fresh Lime Juice 110 Calories

  15. Cheesecake Factory’s SkinnyLicious Soft Chicken Tacos

  16. Foods with Benefits:4. Power Panera Bread Offers Power Menu

  17. Uno Pizzeria & Grill’sChopped Power Salad Almonds Soy Nuts Pepitas Dried Cranberries Carrots Goji Berries Raisins Red Grapes Plum Tomatoes Feta Cheese Spinach Chicken

  18. Taco Bell’sPower Protein Menu 20+ Grams of Protein Fewer Than 450 Calories

  19. Foods with Benefits:Implications & Outlook • Functional foods will increase on menus • Powerful consumer drivers • Category broad, ill-defined • Multiple opportunities to address • Flashpoint for fads • Evaluate carefully • Monitor evolving trends • Impact/appeal to your patrons • Promote smartly

  20. Implications & Outlook:Gender-Based Marketing “Brogurt” Appeals to Men

  21. II. Veggie Chic Key Points Overview Avocado Everywhere Cruciferous Crossover Root Revival Implications & Outlook

  22. Veggie Chic:Overview Why Produce? Why Now? Center-of-Plate Volatility Culinary Sensibility Consumer Health Interests Diet Trends, Fads Range of Options Versatility/Flexibility Availability/Formats

  23. Veggie Chic1. Avocadoes Everywhere • AVOCADO MENU MENTIONS • GOING UP, UP, UP Source: Technomic, Inc. Menu Monitor

  24. Avocadoes UbiquitousOn Menus… Burger King’s Avocado Swiss Whopper Steak ‘N Shake’s California Burger Whataburger’s Avocado Bacon Burger

  25. …As CondimentUsage Increases Chick-fil-A’s Grilled Chicken Cool Wrap With Avocado-Lime Dressing

  26. California Pizza KitchenPuts Avocado Front and Center… Avocado Club Egg Rolls White Corn Guacamole

  27. …Cheesecake FactoryBreads and Fries It Portabella Mushroom, Avocado & Zucchini Fries

  28. Crop Bistro & Bar’sThe Avocado Deviled Egg

  29. Pie Five’sChicken Awesome-Cado Pie

  30. Popbar’sAvocado PopSorbetto

  31. Curra’s Grill’sAvocado Margarita Frozen Margarita Mix Avocado Pulp Cilantro

  32. Veggie Chic2. Cruciferous Craze California Pizza Kitchen’s Brussels + Bacon Pizza Herbed Goat Cheese, Caramelized Onion, Romano Cheese

  33. Barnwood’sWhite Pizza with Broccoli & Red Pepper

  34. Stella 34 Trattoria’sCavolfiore Pizza Meyer Lemon, Breadcrumbs

  35. No. 7 Subs’Brussels Sprouts Sandwich Granny Smith Apples, Crushed Peanuts

  36. No. 7 Subs’Broccoli Sandwich Fresh Mozzarella Thai Basil Pesto Fried Lemon

  37. No. 7 Subs’Roasted Cauliflower Sub Fried Shallots, Romaine, Chutney Mayo

  38. Sarma’sBrussels Sprouts Brava

  39. Mellow Mushroom’s Sriracha Broccoli Slaw With Chicken Curry Pops

  40. Brennan’s of Houston’sChicken-Fried Cauliflower Steak Purple Majesty Potato Salad, Vegan Mushroom Gravy

  41. Did Kale Craze Open Door For Cruciferous Crossover? Roger Williams University’s Tuscan-Style Spaghetti With Kale

  42. Veggie Chic 3. Root Revival Hot Scandinavian Restaurants Take Center Stage; Put Focus on Root Vegetables Noma in Copenhagen

  43. Memorial Sloan Kettering’sBeet & Potato Gratin

  44. Root Revival:Carrots Cropping Up American Cut Carrot-Glazed Carrot Au Bon Pain Carrot Ginger Soup Crossroads Spicy Moroccan Carrots DeepWood Restaurant Carrot Risotto Domenica Roasted Carrot Pizza with Goat Cheese LYFE Kitchen Kale-Carrot Side Salad Mei Mei Kitchen Smoked Carrots with Black Sesame Purée Partake Caramelized Carrots with Pepita Brittle Peet’s Coffee & Tea Hummus & Carrot Chips Sitka & Spruce Roasted Carrot Salad with Chickpea Purée Stone Oven Bakery Curry-Carrot Soup Willi’s Wine Bar Tunisian Roasted Carrots with Pine Nuts

  45. Massachusetts’ Farm-to-School Project

  46. Smashburger’sVeggie Frites

  47. Narcissa’sCarrots Wellington

  48. Carrots Also InDoughnuts, Drinkables Doughnut Plant’s Carrot Cake Doughnut Smoothie King’s Berry Carrot Dream

  49. Veggie ChicImplications & Outlook 1. More Produce at Breakfast Au Bon Pain’s Hummus Breakfast Sandwich With Fresh Spinach

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