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Top 10 Things to Look for in

Learn what to look for when hiring an SEO specialist for your website to improve search engine rankings and drive traffic for better conversions and revenue. Explore key attributes like experience, track record, marketing savvy, and more.

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Top 10 Things to Look for in

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  1. Top 10 Things to Look for in an SEO Expert

  2. Your company's Website might look great, with plenty of multimedia sizzle. But if the site isn't consistently attracting targeted visitors and converting them into customers, it's not doing its job—which can have a negative impact on revenue. It may be time to hire a search engine optimization (SEO) expert, whether it's as an employee, an individual consultant, or an SEO consulting firm. A qualified, experienced SEO expert reviews your site; asks about your business goals and target visitors; and identifies strategies to improve your search engine rankings and page views. We asked three experts what to look for when hiring SEO specialists. Here are the top 10 qualities to look for in an SEO expert.

  3. Years of SEO Experience An SEO expert with many years of experience will be able to look at any website and know exactly what needs to be done for it to gain more search engine traffic, while someone new at SEO will try the same things on every site, which will only have a limited effect, if any," An Understanding of All Three SEO Levels Search engine optimization involves three tiers: Technical (the structure of a site, which can determine how easy or difficult it is for search engines to crawl and index your content) On-page optimization (the use of such elements as keywords and HTML tags in ways that help increase search engine traffic to your site) Off-page optimization (such as link building).

  4. A Proven Track Record of SEO Success "There are tons of blog posts and articles that describe various SEO tactics one can use. But it's another thing to have happy clients. Anyone looking to hire an SEO consultant or company should definitely check at least three fairly current references to discuss how the SEO company helped them succeed." Marketing Savvy "Once you get beyond the technical issues of a website, SEO is a lot like traditional marketing," "Content needs to be written in a way that outlines the benefit to the user while leading them to a sale. And it all has to be done in a way that also appeals to the people at the other end of a search engine who are looking for what your company has to offer."

  5. A Well-rounded Perspective and Knowledge Today's SEO needs to understand all of marketing at a deep level, the psychology of the human race, the specific culture to whom they're marketing, the social media landscape, web analytics, web design and development, viral marketing, content, product, business models and more. When we disconnect SEO from these other critical practices, we make short-term decisions that can ultimately hurt more than they help." An Understanding of the Big Picture Does the SEO focus on conversions (converting a visitor to your site into a customer), or are they more concerned with search engine rankings? Ideally, "the focus of any SEO strategy should be to accomplish a goal (like increasing conversions), not to achieve a certain rank,"

  6. The Capability to Fit in With Your Company's Culture SEO experts must interact with many different areas of a business including IT, marketing, customer service, analytics, and sales. The ability for the SEO to work well with members of these teams is essential "The personality, integrity and communication style of the SEO needs to match the organization or progress will be hard," Excellent communication skills "There's no way an SEO can do everything themselves. So they need to be able to communicate why a certain change needs to be made in terms that everyone understands. They should be able to talk to the IT team and the C-level team and get their point across."

  7. A passion for execution SEO experts who love to get things done efficiently usually make for ideal consultants, "Great SEOs find ways to work around challenges and roadblocks. Of course, this means that your organization must enable progress and not impede it or you'll break their spirit and desire to impact the company positively." Curiosity While knowledge is certainly important, curiosity is essential, too. "Finding an SEO who can recite the IP addresses for all of Google's crawlers is great, but one who's deeply curious and constantly investigating how that crawler works is even better,"  "I've often met SEOs whose knowledge was fantastic, but at some point in their career, it ceased to grow.

  8. FOR MORE INFORMATION VISIT US : www.topseovas.com

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