1 / 42

RENAULT 2012-2013

RENAULT 2012-2013. Agenda. Renault Business Model Range 2011 vs Renault Renew range 2012 Impact model by model Transition management Sales Channels. RENAULT AHEAD. OUR BUSINESS MODEL:. BUILDING OUR FUTURE ON PROFITABLE & SUSTAINABLE FOUNDATIONS. 1. BRANDS PRODUCTS CHANNELS. 2. 3.

alodie
Download Presentation

RENAULT 2012-2013

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. RENAULT 2012-2013

  2. Agenda • Renault Business Model • Range 2011 vs Renault Renew range 2012 • Impact model by model • Transition management • Sales Channels

  3. RENAULT AHEAD OUR BUSINESS MODEL: BUILDING OUR FUTURE ON PROFITABLE & SUSTAINABLE FOUNDATIONS 1 BRANDS PRODUCTS CHANNELS 2 3

  4. IMAGE VALUE WHERE ARE WE GOING?RENAULT CARS : VA VA VOOM SCENIC CLIO MAIN STREAM TWINGO MEGANE

  5. WHERE ARE WE GOING?ZE : HALO EFFECT OF ZE RANGE • ZE BENEFITS • 100% ELECTRIC : 0% EMISSION IN USE • 100% VA VA VOOM : SILENT AND POWERFUL • 100% AFFORDABLE : ZOE = CLIO

  6. WHERE ARE WE GOING?ZE : HALO EFFECT OF ZE RANGE • ZOE • 100% ELECTRIC : ZE DESIGN WITHOUT COMPROMISE • 100% AFFORDABLE : FROM £13K • 100% USEABLE : BEST RANGE AND FAST CHARGE

  7. IMAGE VALUE WHERE ARE WE GOING?RENAULT CARS : VA VA VOOM SCENIC CLIO MAIN STREAM TWINGO MEGANE

  8. THE • DACIA WAY DACIA : BREAK THE RULES • SHOCKINGLY AFFORDABLE 2. SMART CHOICE LOW-COST… …HIGH-VALUE A BREAK-THE-RULES BUSINESS MODEL 3. BREAKING THE RULES GOODWOOD PRE-LAUNCH THE DACIA CHALLENGE vs THE ON-LINE BRAND

  9. WHERE ARE WE GOING?DACIA :SHOCKINGLY AFFORDABLE • DUSTER • PRE-LAUNCH JULY 2012 • LAUNCH JANUARY 2013 • PRICE <£10 000

  10. WHERE ARE WE GOING?DACIA :SHOCKINGLY AFFORDABLE • NEW SANDERO • PRE-LAUNCH Q4 2012 • LAUNCH JANUARY 2013 • ESTATE VERSION JULY 2013 • NEW SANDERO STEPWAY • LAUNCH JULY 2013 • 4x4 LOOK • IMAGE VERSION

  11. WHERE ARE WE GOING?DACIA : A BREAK-THE-RULES BUSINESS MODEL • THE DACIA WAY • SHOCKINGLY AFFORDABLE • NO HASSLE PRICES • NO SALES OBJECTIVES • NO BONUSES • THE FASTEST-GROWING BRAND IN EUROPE IN THE LAST 6 YEARS

  12. IMAGE VALUE WHERE ARE WE GOING?RENAULT CARS : VA VA VOOM SCENIC CLIO MAIN STREAM TWINGO MEGANE

  13. 4+4+4+4 RENAULT BRAND DESIRABLE RELIABLE VA VA VOOM PRODUCTS CUSTOMER EXCELLENCE VA VA VOOMCUSTOMER EXPERIENCE

  14. WHERE ARE WE GOING? 2012VA VA VOOM PRODUCTS : SIMPLER, MORE DESIRABLE RENAULT CAR RANGE FOCUS ON 4 KEY MODELS DELETION OF MODELS WHICH DON’T EXPRESS VA VA VOOM SCENIC CLIO MAIN STREAM TWINGO MEGANE SMALLER SEGMENTS COVERED BY TWINGO, CLIO … PLUS ZE NEW CROSSOVER MODELS WILL DEVELOP UPPER-RANGE DESIRABILITY FROM 2013

  15. WHERE ARE WE GOING? 2012VA VA VOOM PRODUCTS : SIMPLER, MORE DESIRABLE RENAULT CAR RANGE FOCUS ON 3 CORE VERSIONS PLUS RENAULTSPORT SCENIC CLIO MAIN STREAM TWINGO MEGANE NO ENTRY LEVEL VERSIONS IMPROVED EXPRESSION LEVEL ALL RENAULT CARS HAVE STANDARD AIR CONDITIONING, ALLOY WHEELS, BLUETOOTH, IPOD CONNECTION

  16. WHERE ARE WE GOING? 2012VA VA VOOM PRODUCTS : SIMPLER, MORE DESIRABLE RENAULT CAR RANGE • NEW TWINGO • NEW RENAULT BRAND IDENTITY • NEW PERSONALISATION • NEW EQUIPMENT

  17. WHERE ARE WE GOING? 2012 VA VA VOOM PRODUCTS : SIMPLER, MORE DESIRABLE RENAULT CAR RANGE • CLIO 2012 • NEW EXPRESSION • IMPROVED GT-LINE • NEW COLOURS

  18. WHERE ARE WE GOING? 2012VA VA VOOM PRODUCTS : SIMPLER, MORE DESIRABLE RENAULT CAR RANGE • SCENIC 2012 • NEW DESIGN, NEW COLOURS • NEW STOP&START ENGINES • NEW TECHNOLOGY

  19. WHERE ARE WE GOING? 2013VA VA VOOM PRODUCTS : SIMPLER, MORE DESIRABLE RENAULT CAR RANGE • SCENIC-CROSS • APRIL 2013 • 4x4 LOOK • GRIP CONTROL, HILL START ASSIST, RAISED SUSPENSION • CLIO IV • JANUARY 2013 • LOW ROOFLINE, HIDDEN REAR DOORS, STRONG PERSONALISATION • HIGHLY EFFICIENT ENGINES, INTERIOR FUNCTIONALITY • B-CROSS • STOP&START ENGINES • TOUCH-SCREEN DASHBOARD • FLEXIBLE INTERIOR

  20. Sport High specification Core “Tailor your van” Début Entry price WHERE ARE WE GOING? 2012-2013RENAULT VANS : FROM STRENGTH TO STRENGTH MASTER TRAFIC KANGOO • 3 EQUIPMENT LEVELS • REVIEWED AND OPTIMISED • FOCUS ON CONVERSIONS AND LOCAL FLEET

  21. WHERE ARE WE GOING? 2012-2013RENAULT VANS : FROM STRENGTH TO STRENGTH • FOCUS ON CONVERSIONS • FROM 6%  8%  11% BY 2013 • 3RD PLACE IN CONVERSIONS MARKET

  22. 4+4+4+4 RENAULT BRAND DESIRABLE RELIABLE VA VA VOOM PRODUCTS CUSTOMER EXCELLENCE VA VA VOOMCUSTOMER EXPERIENCE

  23. 4 • YEARS WARRANTY • YEARS ROADSIDE ASSISTANCE • YEARS SERVICING • YEARS FINANCE 4+4+4+4 RELIABLEA BRAND YOU CAN TRUST • 4+4+4+4 PACKAGE FROM 1 FEBRUARY 2012 THE RENAULT 4+ RENAULT BRAND DNA

  24. RELIABLEA BRAND YOU CAN TRUST RENAULT QUALITY MADE A PROOF OF PRODUCT RELIABILITY RENAULT QUALITY COMMITMENT A PROOF OF QUALITY OF SERVICE 2010: BUSINESS PROMISE FOR BUSINESS CUSTOMERS FROM 1ST FEBRUARY 2012: EXTENDED TO RETAIL CUSTOMERS

  25. Range Structure 2011 Gordini Renaultsport GT-Line Dynamique TT I-Music Expression Pzaz • Diverted network focus away from core with entry L.Es • Insufficient profitability • Diluted brand message of value and high specification

  26. Range Structure 2012 Renaultsport GT-Line Dynamique TT Expression • 3 trim levels + Renaultsport dependent on model • Expression repositioned • Premium brand orientation: entry animation is Expression • All Renault ICE cars now have air conditioning & Bluetooth as standard • Improved profitability • Focus on Dynamique for ‘premium’ brand message and communicate on specification USPs (ie TomTom) • Refocus network to higher trim levels to improve network profitability

  27. Range Change Highlights • Expression/+ repositioned & replaces previous entry versions & I-Music • Twingo gains air con & Bluetooth radio as standard plus cruise control, speed limiter, side airbags with Ph II • Clio gains air con, 15” alloys, Bluetooth as standard • Megane P2 gains 16” alloys as standard • All Renault ICE cars come with air conditioning and Bluetooth as standard • GT-Line on Clio gains ESP • 4 year warranty and 4 year roadside assist across range (service element for SME

  28. Range Structure 2012 • Diversity reduction -48% vs Oct-11

  29. Twingo Renaultsport 133 £13,595 Dynamique TomTom £10,250

  30. Clio Renaultsport £16,930 GT-Line TomTom £13,620 Dynamique TomTom £12,620 Expression £11,620

  31. Megane Phase 2 from April 2012 Renaultsport £24,825 GT-Line TomTom £18,725 Dynamique TomTom £17,275 Expression £16,275

  32. Scenic Phase 2 from February 2012 ‘Luxe Pack’ + £1500 Dynamique TomTom £18,325

  33. RENAULT 2012-2013VANS

  34. Summary of changes to the van range from February 2012 • Freeway versions deleted • New lead-in version per model with semi-net price called Debut • TomTom no longer standard on Core version, but available as an option (remains standard on Sport) • Price increases (2.5% - 4.5%) • Kangoo Van dealer margin reduced by 2% • 4 year warranty and 4 year roadside assist across range (service element for SME)

  35. Transition • New range and model line-up orders open on 1st February 2012 • Current range and model line-up orders open until 31st January 2012 • Laguna Coupe production stops in week 2 production (week 51/52) • Laguna dCi 150,175,180 production stops in week 2 production (week 51/52) • Megane P2 from 1st April

  36. Model Planner – Removal from price guide Excel version will be made available

  37. Model Planner – Revisions and New Model Introductions Excel version will be made available

  38. Model Planner – Removal from price guide Excel version will be made available

  39. Model Planner – Revisions and New Model Introductions Excel version will be made available

  40. RENAULT 2012-2013Sales Channels

  41. VOLUME BY CHANNEL Vans Retail REN Core Fleet Cars Motability Dacia Retail Direct Rental RENTAL BUSINESS : FOCUS ON LCV ONLY

  42. 4+4+4+4 RENAULT BRAND DESIRABLE RELIABLE VA VA VOOM PRODUCTS CUSTOMER EXCELLENCE VA VA VOOMCUSTOMER EXPERIENCE

More Related