Email Marketing Case Studies - Providing Growth Solutions

1. Email Marketing CASE STUDIES [MONTH, YEAR] Presented to: [COMPANY / NAME] [MONTH, YEAR] Presented to: [COMPANY / NAME]

2. Let Us Help Grow Your Business • Who benefits from Email Marketing? Any brand the needs online traffic! • Our clients range from Fortune 500 corporations to locally owned and operated family businesses as well as advertising agencies who resell our services. By developing customized strategies aimed at unleashing a client's full marketing potential, BMI Elite delivers RESULTS! • Industries: • Automotive • Travel & Hospitality • Real Estate / Home Builders • Restaurants • Retail • Technology / Wireless • Telecom • Health / Fitness / Beauty • Arts / Entertainment • News /Media • Banking & Finance / Credit Unions • Education • Healthcare • Home Improvement • Insurance YOUR SOURCE FOR ALL EMAIL MARKETING & DATA SOLUTIONS

3. CASE STUDIES WILD DUNESINDUSTRY: HOSPITALITY & RESORT • Wild Dunes, a hospitality/resort company was struggling to increase its bookings and expand its customer base for a specific location; the company was already utilizing email marketing, but only to existing clientele who formed the internal database. • GOAL • To drive increased bookings and new customer acquisition and mitigate location specific seasonal dips as well as leverage e-mail marketing as a direct marketing technique that uses email messaging to solicit sales with the ultimate goal of building brand awareness and generating conversions. • SOLUTION • Utilize expanded database to reach out to potential customers. Focus of marketing efforts was directed towards seasonal and promotional periods, particularly low-traffic summer season. • (2) separate demographic groups were selected for targeting, a primary group and a “boomer” group, who received varying offers • The campaign followed a twelve-month program, during which time 4.5 million emails were sent to new prospects • Using a proprietary matchback system, existing customers were suppressed from email offers to ensure that responses came solely from new prospects • RESULT • More than 4.5 million emails delivered • Over $1 million increased revenue • 710 Reservations Generated YOUR SOURCE FOR ALL EMAIL MARKETING & DATA SOLUTIONS

4. CASE STUDIES STANDARD PACIFIC HOMESINDUSTRY: HOME BUILDER • Standard Pacific Homes, a real-estate/home builder client was struggling to increase its web presence, drive showroom traffic and increase home sales. • GOAL • Build Standard Pacific Homes branding and awareness and increasing web traffic of qualified individuals to their customizable floor plans and design studio. • SOLUTION • Utilizing targeted Email Marketing deployments to promote new homes for sale in communities countrywide. Applying the appropriate filters, BMI was able to direct qualified consumers to the company’s design studio to experience their new customization features. Targets were selected using a combination of age, income, location, gender and geographic filters based on home prices for specific developments. Over a 6 month span, Standard Pacific Homes sent an average of 4,000,000 emails per month. • RESULT • Standard Pacific Homes saw a dramatic increase in overall web traffic. Over a 6 month timeframe about 24 million emails were deployed, containing both subject lines and email content that instantly branded Standard Pacific Homes. More than 2.4 million emails were opened, exposing families to a variety of relevant content, in addition to accomplishing the immediate goal of increasing brand awareness, increased sales, raised online activity and displaying requests. YOUR SOURCE FOR ALL EMAIL MARKETING & DATA SOLUTIONS

5. CASE STUDIES BEAZER HOMESINDUSTRY: HOME BUILDER • Beazer Homes USA is a Fortune 500 American homebuilding company based in Atlanta, Georgia. The company builds and sells primarily single-family homes in twenty states of the continental United States. • GOAL • Build branding and awareness of Beazer Homes and drive people to site. • To increase sales and pre-construction deposits for developing communities. • Increase 3rd quarter home revenue by 15% of last year’s sales through email deployments. • SOLUTION • To use targeted email marketing deployments, informing a national audience of the various Beazer Homes developments throughout the country. The weekly campaigns focused on various demographic audiences such as income, age and homeowner status (homeowner/renter). Recipients were selected based on their location and price of homes in each corresponding community. Their email marketing efforts consisted of an average of 1,000,000 emails per week • RESULT • 26 million emails deployed, containing strategically branded subject lines and content. • Over 1.3 million emails opened, exposing families to a variety of relevant content • Immediately increase of sales18.2% over last year • Nearly 190,000 families clicked through to the multiple URLs contained in the email, at which point they had an opportunity to view additional content and impressions. • Over a 2 year time period Beazer Homes deployed roughly 1.5 million emails each week with the support of BMI Elite. YOUR SOURCE FOR ALL EMAIL MARKETING & DATA SOLUTIONS

6. CASE STUDIES TOYOTAINDUSTRY: AUTOMOTIVE • Toyota Motor Corporation is a Japanese automotive manufacturer headquartered in Toyota, Aichi, Japan. • GOAL • Drive sales to the dealership and traffic to the website by creating a managing an effective email campaign from start to finish. • SOLTUION • Create a compelling subject line • Determine applicable selects needed to drive traffic and sales: • 15mi radius of 77079 (zip) • Toyota Owners 2011+ [Use about 85k] • Auto Intenders [Use only 80k] • Credit Score 550+ [Fill remainder with these, use lower scores first] • Draw email count for possible distribution:330,000 • RESULT • 39,489 Opens (11.97%) • 6,195 Clicks (1.78%) YOUR SOURCE FOR ALL EMAIL MARKETING & DATA SOLUTIONS

7. CASE STUDIES MAZDA INDUSTRY: AUTOMOTIVE • Mazda Motor Corporation, commonly referred to just as Mazda, is a Japanese automaker based in Fuchū, Aki District, Hiroshima Prefecture, Japan. • GOAL • Showcase the “Summer Blockbuster” to increase visibility and sales during the promotion period. BMI Elite created and managing an effective email campaign from start to finish. • SOLTUION • Create a compelling subject line • Through research capabilities, determine applicable selects needed to drive traffic and sales: • Vehicle owners: Honda, Hyundai, Kia, Mazda, Nissan, Subaru, Toyota • Vehicle Intenders • Subject Line: “Now Thru September 2nd! Summer Blockbuster Blowout Sale” • Draw email count for distribution:170,000 • RESULT • 21,199 Opens • 3,350 Clicks YOUR SOURCE FOR ALL EMAIL MARKETING & DATA SOLUTIONS

8. CASE STUDIES BOSCHINDUSTRY: RETAIL • The Bosch Group is a leading global supplier of technology and services divided into four business sectors: Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology. • GOAL • BMI partnered with Bosch to increase their customer retention and loyalty percentage rates. Bosch’s main goal was to keep the existing and potential customers engaged with their brand and their products. • The goal of the program was to introduce new products, convey the latest industry news and to encourage repeat and continued purchase of the Bosch specialty tool line. • STRATEGY • BMI Elite’s talented design team created an email drip campaigns, which consisted of a thoughtful strategy remaining competitive with comparable brands. The creative design strategy is a prime example of BMI’s superior design and technical capabilities. • All of the emails that were created were mobile optimized and redesigned to add a level of sophistication to their brand. These campaigns were strategically deployed over a time frame of 6 months to keep the user engaged without creating brand annoyance. • RESULT • Continued use of our CRM program YOUR SOURCE FOR ALL EMAIL MARKETING & DATA SOLUTIONS

9. CASE STUDIES SAMSUNGINDUSTRY: RETAIL • For more than 70 years, Samsung is a market leader in Consumer Electronics and Cell Phones. • GOAL • Samsung, a global powerhouse in the electronics industry enlisted BMI Elite to build awareness to the launch of their new product line of smart phones and tablets. By developing email marketing campaigns based on geography and household income, BMI Elite created a digital strategy to target existing and new consumers through a multi-tier acquisition program. • STRATEGY • Using permission-based email marketing to supplement its traditional advertising and promotional efforts, BMI Elite was able to increase Samsung’s website traffic, recruit new consumers and educate interested buyers about the new product lines available. • RESULT • 5 million emails delivered • Over 65,000 Unique Consumer Visits to Samsung • Website Click through 1.3% • Bringing buzz to the existing campaign to assist in elevating future campaigns YOUR SOURCE FOR ALL EMAIL MARKETING & DATA SOLUTIONS

10. CASE STUDIES EVO / OUTDOORINDUSTRY: RETAIL • evo is a leading online retailer of outdoor gear and fashion apparel. evo explores the collaboration between culture and sport by seamlessly joining fashion, music, art, skiing, snowboarding, skateboarding, surfboarding, biking and wakeboarding. • GOAL • Drive traffic and visibility to Evo’s Winter Clearance Promotional Event • STRATEGY • Through extensive customer and demographic research, select target audience to direct the email Anniversary Sale Email Campaign: • Ages: 18-50 • Radius of the retail location’s zip code • RESULT • Opens: 11,044 • Clicks: 1,991 • Open %: 11.044% • Click %: 1.991% YOUR SOURCE FOR ALL EMAIL MARKETING & DATA SOLUTIONS

11. CASE STUDIES GROCERYRETAIL • GOAL • Various grocery brands looking for a way to reach the foodies in targeted grocery store aisles, as well as the bulk buyers, mac and cheese making moms and anyone looking for a good deal at the checkout! • STRATEGY • Create a compelling email marketing campaign to reach frequent grocery buyers at the right times. • TARGETING: • Woman 25-54 • HHI less than 75k • Men cooking interest • EMAIL COUNT: • +146,897 • RESULTS • 14,902 Opens (10.146%) • 1,565 Clicks (1.7%) YOUR SOURCE FOR ALL EMAIL MARKETING & DATA SOLUTIONS

12. CASE STUDIES RESALEAGENCY PARTNERSHIPS/ WHITE LABEL SERVICES • Many of BMI’s clients are actual advertising agencies who do not have the in-house capabilities to fulfill and execute campaigns that are in line with their clients’ strategies. • By using your branding, custom domains, testing and tracking platform, you can focus on building the client’s brand and selling your services while simplifying the conversion path for your customers. • Why outsource/white label? • It’s quick and easy to brand. • It keeps your clients/customers happy with a prepackaged solution that meets their needs immediately. • It saves you time and money. When time is of the essence and you need to be speedy, investing in an existing solution may be more cost-effective in the end. • It allows you to focus on your business’s core competencies. • The result: You can focus on building your brand and selling your services while simplifying the conversion path for your customers. YOUR SOURCE FOR ALL EMAIL MARKETING & DATA SOLUTIONS

13. THANK YOU! CALL US FOR TODAY TO SETUP YOUR NEXT EMAIL CAMPAIGN! [NAME] [EMAIL] [PHONE]www.bmielite.com