Blogging like a Boss

1. Blogging like a Boss Emily Grosvenor

2. What is a blog? • A reverse-dairy magazine • A community connected around a shared idea • A vehicle for getting news out fast • A playground for creative projects of all stripe • A brand development tool • A space for an online presence

3. Why blog? • Add your voice to a conversation • Attract audiences • Compete at a level with established brands • Connect people and ideas • Draw meaning experiences

4. A Tale of five blogs 5 Blogs 5 Audiences / Purposes To meet you! To sell a book / connect with audience To sell a book to dentists To share the creating a children's book To spread news of a family business • www.terroircreativewritingfestival.com • Www.pioneerperfume.com • www.socialdentistbook.com • www.tessalationbook.com • www.macdentalcare.com/news

5. Defining your blog's purpose What heavy communications lifting is your blog going to DO? SUCCESS IN BLOGGING IS DEFINED BY WHETHER OR NOT YOU ARE MEETING YOUR GOALS FOR YOUR BLOG.

6. BLOg = magazine

7. Parts of a magazine • Cover • FOB section • Feature Well • Backpage • Editor's Note

8. How magazine editors look at audience The Demographic Profile • Age • Geographics • Male/Female/gender • Education level • Occupation The Psychographic Profile Def. The study and classification of people according to their attitudes and aspirations • Lifestyle • Political persuasion • Life stage • Interests • Attitudes / Cares

9. REMember! Demographics tell us WHO the reader is but not WHY they might read the content we are making.

10. The five types of BLoggers • The Journalist • The Prophet • The Artist • The Professor • The Star Nicholas Kristof's NYTimes blog Momastery Lisa Congdon Neil DeGrasse Tyson Gwyneth Paltrow (GOOP) (sorry!) This list is courtesy of writer Jeff Goins

11. What is your blog about? Your one sentence pitch for what your blog does. Ex: Momastery is a worldwide online gathering place for people who are tired of making life harder by pretending it isn’t hard. Be brave enough to tell your story, be kind enough to let others tell theirs.

12. No really, what's your blog actually about? Freakanomics Momastery Orangette Desperately Seeking Salem Julie & Julia Giving people quick bites to explain complicated things so they have more to say at dinner parties. Making readers' everyday better Moments of respite and reflection around foodEmpowering smart people to feel better about living in SalemConnecting with a sense of joie de vivre when much of life sucks

13. Finding a name for your blog The Great Conundrum: SEO Friendly / Poetic

14. Some great blog names Freakanomics Momastary Pinot Mom Cottage Magpie Soule Mama Brave Little Kitchen Life Hacks Fail Blog Geek Dad

15. 21 Types of blog posts • Massive Value Posts: The Ultimate Guide To • Filler Posts: (Maybe an image with text?) • Numbered Lists • Ultimate Resource Post • Case studies • Serialized articles • Regular Updates – Tracking progress on a project • Influential People Posts • One Lesson – A Single Idea to Put into Action • Curated List posts • What I’ve learned post • 12. Counterintiuitive Post • 13. Storytelling post – Sharing Your Truth • 14. Product review • 15. Multimedia Content Post • 16. Expert Interview Post • 17. Blog Post Round-up • 18. Q & A post • 19. Contest post • 20. Survey your visitors post • 21. How-to post

16. 21 types of blog posts Massive Value Posts: The Ultimate Guide To Filler Posts: (Maybe an image with text?) Numbered Lists Ultimate Resource Post Case studies Serialized articles Regular Updates – Tracking progress on a project Influential People Posts One Lesson – A Single Idea to Put into Action Curated List posts What I’ve learned post to add text

17. 21 types of blog posts, continued 12. Counterintiuitive Post 13. Storytelling post – Sharing Your Truth 14. Product review 15. Multimedia Content Post 16. Expert Interview Post 17. Blog Post Round-up 18. Q & A post 19. Contest post 20. Survey your visitors post 21. How-to post

18. Write a winning blog headline A good headline: - Teases the content - Makes readers want to read more - Gets you traffic from the Google bots - Suggests what the take-away is for the reader Ex: Feng Shui for Book Lovers: How to Pare Down a Library

19. Write a killer first sentence A good first blog sentence: - Is like tinder for the rest of the piece - Makes readers want to read more - Might include some keywords that will get your writing discovered - Connects to audience "Last month I decided once and for all that I was going to either get rid of some books or embrace what my life was becoming: a Grey Gardens kind of gorgeous."

20. Your homework: 10 steps to launching a blog 1. Fall in love with 5 blogs, 2 of which have a focus similar to yours 2. Write your demographic and psychographic profiles 3. Brainstorm catchy names for your blog and acquire a url for it 4. Write a one-sentence pitch about what your blog is about 5. Write an "About" section 6. Conceive of 10 different categories or types of posts you will write 7. Brainstorm 3 posts for each of those 10 categories 8. Write your first blog post 9. Give your blog post a catchy title 10. Tell the world about your blog

21. Connect with Emily @emilygrosvenor ww.facebook.com/emilygrosvenor www.instagram.com/emilygrosvenor Emilygrosvenor@gmail.com