Dublin Creative City Region Professor Joyce O’Connor, Chair, Digital Hub Development Agency

1. Dublin Creative City Region Professor Joyce O’Connor, Chair, Digital Hub Development Agency 18 October 2007

2. Creative Cities • Towards a Knowledge Economy • Innovation and Creativity is key

3. Towards Lisbon i2010 • Aim: Europe will be "the most competitive and dynamic knowledge-based economy in the world, capable of sustainable economic growth with more and better jobs and greater social cohesion". • EU currently focussed on ICT not Creative sector • Digital Hub bridges the ICT and Creative worlds

4. Towards an economy of culture • Digital Media is a sub set of the wider creative industries • The definitional overlap: Digital Media is ‘any product or service with a digital channel to its consumer’ • Digital Media is growing fast • The cultural and creative sector is a growing sector, developing at a higher pace than the rest of the EU economy. • Real and virtual worlds are merging • Emergence of the immersive (3D) internet and social networking

5. Towards an economy of culture • Digital Media is high value • 46.8% of workers have at least a university degree (against 25.7% in total employment) • There is a competitive race to attract talent and creators • The share of independents is more than twice as in total employment (28.8% against 14.1%) • Digital Media needs a centre of excellence • “physical location” and the “socialisation” factor remain decisive for economic success.

6. The Digital Hub - our vision The Digital Hub will become a connected and integrated knowledge community dedicated to being the international centre of excellence for digital media enterprise, research and learning.

7. national digital media sector development NDRC NCAD Enterprise Development learning international linkages test bed & showcase community development urban regeneration

8. 8x companies design 50 - 60 28x incubation 1x games 1x internet EI Epp 140 - 160 16x companies 50 - 60 DCC IAWS IMMA 6x companies Wireless 50 - 60 12x companies Learning studio 60 - 80 S S S S S S S S S S S S S S 1x elearning 1x Games NDRC 60 - 120 Learning centre >8000 4yrs Storehouse c c c c c c c c c c c c c c St. James 1 x Billing 50 - 100 1 x Games 150 - 350

9. companies production messaging animation e-learning broadcast web design podcasting sectors games entertainment learning wireless software and hardware technology and tools communication networks enablers research customer creation management delivery consumption Digital content value chain

10. creation management delivery consumption Value chain Content creation and consumption • Content is created through inspiration and the application of knowledge • Consumption is governed by access, capability and value • Content Management and delivery • The ICT technology that connects producer with the consumer • Balance between creativity and technology

11. companies sectors enablers Foundations • Enablers • People with creative and innovative ideas • Technology to deliver the products and services • Sectors • Growth has been in wireless, entertainment, e-learning, games, 3D internet and social networking • Companies • Getting creative ideas to market • Collaboration will drive critical mass

12. The Digital Hub creative cluster some of the 87 digital media companies already attracted… Creation Management Delivery Consumption

13. Learning Programme • > 3000 students in 2006 • > 25 learning projects • Digital still images, sound, video • 16 schools • 17 community groups • Learning studio • Digital Hub FM, 107.3, every Friday • Fostering an on-line learning community Schools Community Enterprise

14. Creative cities • People centric • Focussed on creativity and innovation • Technology is an enabler • Challenge for all creative cities • Digital Hub is real exemplar • Digital Hub is meeting the challenge

15. For further information about the Digital Hub www.thedigitalhub.com our contact details info@thedigitalhub.com