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Mobile App Install Paul Kelly- McQuaid. Mobile App Ads. Utilise App Install Ads on Facebook and Twitter to increase App downloads One click takes you straight to AppStore or GooglePlay. App Engagement – New!. Increase App Engagement by promoting App Features. App Engagement – New!.
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Mobile App Ads Utilise App Install Ads on Facebook and Twitter to increase App downloads One click takes you straight to AppStore or GooglePlay
App Engagement – New! Increase App Engagement by promoting App Features
App Engagement – New! Increase App Engagement by promoting App Features
Mobile App Targeting • O2 CUSTOMERS Custom Audiences Tailored Audiences Brand New Customers Not previously Active Previous App engagements Frequency of Engagement • Without App • With App Mobile App Install Ads Mobile App Engagement Ads • Moments • Sports • Tickets Fans of relevant pages Fans of relevant Music/TV Fans of relevant Sports/TV
Recommendations • App Install Ads • Monthly updates of New Customers and Non-Active • Promote sign ups to App in burst activity • App Re-engagments • Monthly updates of Non-Engagers • Always-On Strategy serving relevant messaging via interest • Encourage habitual use of the App