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Dynamic Data

Dynamic Data. John Stubbe LIS 385T Information Architecture and Design. Dynamic Data. What is dynamic data? Historical overview Data exchange and markup languages Economics of dynamic data Information Architecture challenges The future of dynamic data. What is dynamic data?.

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Dynamic Data

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  1. Dynamic Data John Stubbe LIS 385T Information Architecture and Design

  2. Dynamic Data • What is dynamic data? • Historical overview • Data exchange and markup languages • Economics of dynamic data • Information Architecture challenges • The future of dynamic data

  3. What is dynamic data? • “Data” is any type of factual information • The term “dynamic” relates to things characterized by continuous change, activity, or progress • Therefore, dynamic data is factual information that has the potential for continuous change

  4. History • Stock ticker (19th century) • Television • LED display (Light Emitting Diode) • Computer • Wireless

  5. Process Manual Input Customization Event Data Exchange Output Auto Input

  6. Dynamic Data is Ubiquitous • Television (Weather; Sports; Headlines; Polling/Voting) • Computers (Gaming; Stock Tickers; News) • PDAs, Mobile phone, pager • Automobiles (Speed; Temperature; Gas and Oil Gauges; GPS—Global Positioning System) • LED displays; Scrolling banners (Temp/Time) • Wristwatch/Clock

  7. Television • Weather (Live Doppler, Real-time temperature, Weatherbug.com) • Sports (“Fox Box”, “Bottom Line”, scrolling scores and stats) • Headlines and Stocks Quotes (CNN, MSNBC) • Polling/Voting (Real-time opinion polling)

  8. Computers • Video Games (Vital stats, Speed, Ammunition, Health) • Sports (ESPN GameCast, NASCAR, Golf) • Stock quotes (Streaming data; Custom applications) • News Headlines (Scrolling)

  9. Automobiles • GPS mapping (shows where you are and how to get to your destination)

  10. PDAs, Cell Phones, Pagers, etc • Wireless technology • Sports info • Stock quotes • News

  11. Data Exchange and Markup Languages • The Human Element vs. Automation • Emerging standards based on XML • A few examples: • Financial Products Markup Language (FPML) • eXtensivle Business Reporting Language (XBRL) • Market Data Definition Language (MDDL) • Sports Markup Language (SportsML)

  12. Links to Online Applications • Weatherbug.com • NFL GameCast • Yahoo! Finance/Stocks

  13. Real-time = Real money • Access to real-time dynamic data costs money • The more current the data is, the more it will cost

  14. Challenges for Information Architects • Audience • What information do people want/need? • Presentation • Clearly displaying relevant information • Aesthetically pleasing • Adapting information to different media • Personalization • Creating ability for information customization

  15. Future of Dynamic Data • Interactive TV (merging of TV and Internet technologies) • Interactive wireless (IBM commercial) • In your head?

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