Company Analysis of H.J. Heinz

1. Company Analysis of H.J. Heinz Presented by Group C: Arby Artoonian, Jessica Thomas, Richard Orozco, Alex Fajardo & Sam Hacopian February 13, 2012

2. H.J. Heinz the Company • Heinz is a leading producer of ketchups world wide with over “57 varieties” of ketchup. • Other products: Frozen foods, soups, pastas, infant formula & other foods • Their product reaches over 200 countries through manufacturing plants in 6 continents • Heinz’s product is sold & distributed through its own sale organizations, independent brokers, agents & distributors to a variety of stores ranging from large wholesale stores to small convenience stores around the world.

3. H.J. Heinz the Company-Continued • Heinz products are top quality products due to extensive: sterilization, blending, fermentation, pasteurization, homogenization, chilling and many other factors. • The company’s products are manufactured & packaged to provide safe, wholesome foods for all consumers. • The company is supported by 35,000 employees who work hard on perfecting the product and developing new & nutritious foods for today’s families.

4. H.J. Heinz the Company-Continued Key Executives

5. External Factors • Supplier diversity is the self-proclaimed key to success for this company. This policy is extremely vital to the advantage of this company both internally and externally. • Five consumer segments: North America, Europe, Asia-Pacific, Latin America, & Africa. • Emerging Markets are driving the growth of Heinz, which has solid growth platforms in Brazil, Russia, India, China and Indonesia.

6. Heinz’s Performance • Heinz have succeeded in the past 3 years due to its: • High operating income • High revenues

7. Major Challenges in the past 5 years • The company’s performance may be impacted by the changes in laws and regulations of food and drug laws in the U.S. and abroad. • Increased costs and availability of raw materials also can affect the financial status. Failure to put growth plans in affect can also add to the inability to increase net income and to generate cash. • Other major challenges facing Heinz in the past five years include the dependence on Wal-Mart for revenue, product recalls, presence in emerging markets, intense competition, stringent relations, and increased labor costs.

8. Major Challenges in the past 5 years • Kraft and Nestle are Heinz biggest competitors. Kraft is one of the biggest producers of food products in the U.S. • Strict regulations • Increasing labor costs

9. Major Challenges Heinz is currently facing • Intense Competition • Increase in Labor Costs • High reliance on Wal-mart • Product recalls • Regulations

10. Managements Strategy to deal with current challenges • New products • Keep strong and dominant brand image • Grow in emerging markets

11. Planning Process of HJ Heinz • Heinz set out strategic plans • Heinz analyzed external environment • Set objective of acquiring international companies • Great financial growth over the years

12. Planning Process of HJ Heinz

13. Learning about planning from HJ Heinz • If facing low sales and challenging competition expand your portfolio • Create a established brand name • Invest in marketing and R&D • Act fast to acquire opportunities in different markets.