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IKEA

IKEA. “ How Swede It Is . . .”. The Beginning. IKEA: Ingvar, Kamprad, Elmtaryd, Agunnaryd Catalogue Sales Furniture Added to IKEA product Line 1st Store: Almhult, Sweden “ Well designed affordable quality furniture to the many people.”. The Current IKEA. 229 Stores 33 Countries

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IKEA

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  1. IKEA “ How Swede It Is . . .”

  2. The Beginning IKEA: Ingvar, Kamprad, Elmtaryd, Agunnaryd Catalogue Sales Furniture Added to IKEA product Line 1st Store: Almhult, Sweden “ Well designed affordable quality furniture to the many people.”

  3. The Current IKEA • 229 Stores • 33 Countries • $15.425 B US Dollars • 90,000 Employees

  4. THE IKEA EXPERIENCE • Warehouse Stores Designed for Optimal Traffic Flow • Flat Packs • Self Assembly • IKEA Restaurants • Smaland: Children's Area

  5. STRENGHTS • Recognition • Catalogue & Internet • Self Service • Advertising

  6. Weaknesses • Customer Relations • Community Impact • Poor PR

  7. Opportunities • Continued Expansion • New Audiences • Customer and Community Relations

  8. THREATS • Retail Competition • New Leadership • Reputation Management

  9. Recommendations • Continued Expansion with Further Research • Ingvar Kamprad as Company Figure, not decision maker • Active Approach to Community Relations • Staffing Schedules • Catalogue Stores

  10. Questions & Discussion

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