Lixto „Delivering Competitive Advantage“

1. Lixto„Delivering Competitive Advantage“ Christoph Fuchs

2. Overview • What and who is Lixto • What does Lixto offer? • Where does Lixto operate? (Industries) • Lixto in the news • Conclusion & Questions / Discussion

3. What is Lixto?* • About Lixto: “Lixtoextracts specific and precise data from the web to drive operational performance and real-time competitive price visibility for travel & transport, consumer products and automotive supply chain clients.” • Vision: “We strive to be the most innovative strategic pricing company by creating measurable and actionable knowledge from web information to help clients achieve a competitive advantage.” (*according to their web site)

4. Who is Lixto? • 2001 spin-off of the Vienna Technical University • Scientific Advisory Board • Georg Gottlob, Prof. • Management Team • Christian Koestler • Marcus Herzog • Elisabetta Facchini • Jason Houle • Robert Baumgartner

5. What does Lixto offer? • Consulting • user-defined • industry-oriented • consulting about client‘s future goals and planned requirements • Training • „competitive intelligence training“ • Live online training sessions • for >20 people onsite training is offered • Support • helpdesk

6. What does Lixto offer? Three major products: • Price Intelligence Suite • Governance, Risk & Compliance Suite • Tools & Middleware

7. What does Lixto offer? • Price Intelligence Suite • extracts specific and accurate competitive product and price data • extraction via deep web navigation*(*I guess this is a fancy word for crawling) • utilizes advanced cloud-computing technologies

8. What does Lixto offer? • Governance, Risk & Compliance Suite • delivers critical business information • in real-time

9. What does Lixto offer? • Tools & Middleware • development tools and middleware • enables rapid development of data extraction programmes • well-suited to access, augment and deliver data from highly dynamic web applications

10. Where does Lixto Operate? Three main industries: • Travel & Transport • clients in the travel & transportation industry profit from the most comprehensive competitive pricing and rate information available • Consumer Products • Lixto offers: increasing price transparency for consumers and the need for consumer products businesses to react more quickly to changes in demand and sales volumes • Automotive Supply Chain • clients in the automotive supply chain industry benefit from improved compliance with process standards set by their customers or regulatory bodies

11. Lixto in the news • Winner of the “US-Biz Award 2012” in the “Start Up” category • […] NachMeilensteinenwiederErnennungzum Key Innovator in der US-Reiseindustrie und derGründungeinerTochterfirmaim Silicon Valley, entscheidetsich die weltgrößteHotelkette Best Western Hotels für das Lixto Pricing System. […]

12. Clients appraisal • The Lixto solution is exceptional in that it provides Hotel.de with the flexibility that we require for our geographic expansion as the number of additional competitor portals and hotels that we need to monitor increases. • hotel.de • By using Lixto's solution pricing managers can run current price analysis based on automated and targeted data analysis. • Wolfgang Martin Team • Lixto empowers efficient mashup-applications out of a company's internal data and external web sources. • Gartner • The Price Intelligence Suite delivers business value by automating and bringing scale to what is often a manual and fragmented data-collection task and by helping organizations achieve effective price and margin management. • OVUM

13. Conclusion • Spin-off from the University Vienna • Efficient web-crawling for data that gives companies a competetive advantage • Hard to judge since I could not try their software

14. Thank you. Questions?