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Promoting Endowment Funds

Promoting Endowment Funds. PEER Network Round Table Meetings May 10-11, 2011 Presented by Lisa M. Radetski, CFRE Director of Individual and Planned Giving Fourth Presbyterian Church of Chicago. U.S. Sources and Uses of Charitable Contributions, 2009 Source: Giving USA 2010.

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Promoting Endowment Funds

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  1. Promoting Endowment Funds PEER Network Round Table Meetings May 10-11, 2011 Presented by Lisa M. Radetski, CFRE Director of Individual and Planned Giving Fourth Presbyterian Church of Chicago

  2. U.S. Sources and Usesof Charitable Contributions, 2009Source: Giving USA 2010 TOTAL GIVING $303.75 BILLION * Data for gifts to foundations: Giving USA estimate ** Includes gifts made in prior years but claimed in tax deductions this year in “carry over,” gifts claimed by donors at a value different from what the nonprofit receives (in-kind gifts), and gifts to new organizations not categorized in time for the survey.

  3. Integrate with overall stewardship communications • Share information about the endowment in all stewardship communications • Annual Session report • Annual Stewardship drive • Small groups • Inquirer’s classes • Publicly honor donors in annual report and on All Saints Day • Share the stories • How did your endowment start? What’s your goal for it? • What has it enabled you to do that would not have happened otherwise? • Donor witness/testimonial

  4. It takes $10 million for Fourth Church and Chicago Lights to be a Church Alive through Worship, Education and Discipleship, and Mission and Service WORSHIP – MISSION AND SERVICE – EDUCATION AND DISCIPLESHIP Adapted from the 2010 RDC Annual Report to Session, Fourth Presbyterian Church

  5. RESOURCES Adapted from the 2010 RDC Annual Report to Session, Fourth Presbyterian Church

  6. Where the resources go Adapted from the 2010 RDC Annual Report to Session, Fourth Presbyterian Church

  7. More than the usual suspects • “I chose to make a legacy gift to Fourth Presbyterian Church through my retirement savings. For me, beneficiary decisions call into mind big questions. Honestly, Fourth Church popped into my mind right away because of the important place it holds in my life.” Eran Wade, a member since 2007 and law student shares why it was important for him to include Fourth in his estate plans.

  8. Share what’s in it for the donor/member • Gratifies Christian need for the enjoyment of giving and faithful stewardship of financial resources • Encourages estate planning • Enables donor to make a larger gift then they might be able to do within their lifetime • May enable the creation of a permanent memorial • May provide annual income for them or other beneficiaries • May have income, estate, and/or capital gains tax savings

  9. Share what’s in it for the church • Increases available overall giving options to the church • May produce “actual-received” gifts on a regular basis adding to the church’s income • Increases possibility of member changing a bequest to a lifetime gift • May lead to future gifts through estate planning and bequests • May help in planning for future ministry

  10. Let’s do the numbers • Chart shows bequest gifts Fourth Church has received over the past 10 years • Number of self-identified legacy donors has grown from less than 100 in 2003 to over 300 in 2011. • Most have come via the annual stewardship pledge card.

  11. What’s the plan? 12-4-2-1 • 12 times a year: • include a factual update in your church newsletter with facts about wills, the funds themselves or planned giving • 4 times a year: • tell the story of your Endowment Program • A donor’s story • The fund’s story • A recipient story • 2 times a year: • Sponsor a special event like a wills emphasis Sunday, a planned giving seminar, or an appreciation dinner or brunch. • 1 time per year: • Provide Full Financial Disclosure of the fund at an annual meeting and through an annual report. Adaapted from Rev. Peter Crouch’s plan from the PCUSA foundation.

  12. resources are needed • People in your congregation committed to the financial health of the church and passionate about the church’s legacy to lead your effort – your committee • A purpose for your endowment that you believe in and can speak about – think “elevator speech” • Buy-in and approval from your Session and any other governing boards or committees of your church • Policies and protocols that outline how you will process and use the gifts received and stewardship of the members who give them. • Expert advice from a professional or professionals you trust • A marketing and education plan to roll-out to your congregation promotes gifts to the endowment • Ongoing leadership and support

  13. Who are my resources? • Your congregation • You may have estate planning attorneys, certified financial planners, bankers and fundraisers right at your fingertips – just ask! • The Presbyterian Foundation • The National Council on Planned Giving (NCPG) • The Leave a Legacy Foundation • The Association of Fundraising Professionals (AFP) • Your financial institution • Your legal counsel

  14. Thank you for coming today! • If you have questions, feel free to contact me directly: • Email: lradetski@fourthchurch.org • Work phone: 312.981.3380 • Cell phone: 708.275.7433

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