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Alvarion Carrier Grade Wi-Fi Market & Industry Trends

Alvarion Carrier Grade Wi-Fi Market & Industry Trends. Proprietary and Confidential. Carrier Grade Wi-Fi Definition. Delivers the Service End-users Expect. The Service Provider Perspective Scalable to million of users Long range – less APs per sq-km

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Alvarion Carrier Grade Wi-Fi Market & Industry Trends

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  1. Alvarion Carrier Grade Wi-FiMarket & Industry Trends Proprietary and Confidential

  2. Carrier Grade Wi-Fi Definition Delivers the Service End-users Expect The Service Provider Perspective • Scalable to million of users • Long range – less APs per sq-km • Smooth deployment and trouble-free operation (NMS) • Open standards - Back office integration The User Perspective • Seamless service (HS2.0 ready) • QoS • High capacity • Secured

  3. Positioning Map Alvarion is a Carrier Grade Wi-Fi Market Leader Growth, $1B Market in 1-2 years Alvarion-Wavion Altai, GoNet, BelAir Ruckus Cisco Cellular Offloading Direct CarrierAccess Service Motorola $$ Per Account Sea ports Mines Oil & gas Hotels Cisco Safe City Air ports TroposFiretideSkypilot Campus Malls SPG Ubiquiti High-end WISPs MikroTik Distribution Low-end WISPs

  4. Mobile Broadband Traffic is Soaring Exponential Demand for Mobile Broadband Traffic • AT&T: 8X increase in data traffic between 2007 - 2010 coinciding with the launch of the iPhone • Cisco: 26x growth between 2010 – 2015, 65% will be video Capacity Inflation Point

  5. Wi-Fi Overtakes ALL IP Networks in 2015 Fastest Growth is with Mobile, yet Wi-Fi will Carry Most of The Load • Mobile Traffic growth leads with 92% CAGR (Wired 24% CAGR, Wi-Fi 39% CAGR) • The biggest driver for the global traffic growth will be video The Death of Mobile? The Rise of Wi-Fi as a Viable Alternative to Mobile Cellular Networks , Cisco, November 2011

  6. Wi-Fi is a User Driven Phenomena The User perspective • Low cost, unlicensed band and interoperability propels adoption • Wi-Fi-only tablets are here • Apple: iPhone 4S owners use twice as much data as iPhone 4 users and three times as much data as iPhone 3G ownersCNET Jan 2012 • Half of Smartphone usage is already on Wi-Fi Bango early 2011

  7. Wi-Fi is Strategic to Cellular Operators The Service Provider perspective • Ubiquitous, low cost deployment • Wi-Fi will offload ~ 60% of mobile data traffic by 2015 Juniper 4/2011: • Hotspot number will grow from 1.3M in 2011 to 5.8M in 2015 Informa • 40 connections per sec. on AT&T Wi-Fi hot spot network on 3Q11 • 302 million Wi-Fi connections on 3Q12, 3 times more than last year • 47% of mobile operators: “hotspots are crucial to enhance their customers’ experience”WBA Industry Report 2011 • Hot-zones in San-Francisco, London, Singapore, Seoul, Tokyo…

  8. Wi-Fi Cellular Integration Standards 3GPP, IEEE, WFA, WBA • Wi-Fi integration with 3G – 2004 (3GPP I-WALN) • Ahead of its time • SIM Authentication • Wi-Fi integration with LTE – 2010 (3GPP LTE EPC core) • Common service delivery • Access control per flow, in use in Korea already • WFA Hotspot 2.0 - Certification starts in mid 2012 • WBA and WFA initiative

  9. Wi-Fi is Strategic to Cellular Operators Backhauling & joint LTE / Wi-Fi nodes • Micro cells backhaul • Small cells to drive over $1.5B in wireless BH by 2016 Mobile Experts, 10/2011 • 58% of outdoor small cells will be BH by wireless by 2016 ABI Research 9/2011 • Heterogeneous networks is the future • LTE + Wi-Fi micro cells HeTNET

  10. Wi-Fi is Strategic to Cellular Operators New Services Opportunity • Location based services • Advertisement, reminders, friends finder, emergency services • Indoor navigation – the leading app, hot • Accuracy is the key • Malls, Airport terminals, large retail stores, campuses, museums… • Managed Wi-Fi services • Wi-Fi usage is mainly indoor • Home, Work, Public places

  11. Wi-Fi to Lead Location Solutions by 2015 Over a Billion Wi-Fi Location Based Devices by 2015 Alternative Positioning Technologies , ABI, October 2010

  12. The Outcome - Wi-Fi is Booming • Over a billion Wi-Fi chipset shipment by 2012 • From 0.5 billon in 2009 to nearly 1.7 billion Wi-Fi enabled devices, in 2015.  • Wi-Fi technology rapid development continues: Beamforming, Hotspot 2.0, 802.11ac, Wi-Fi direct, 802.11ad, 802.11aF… In-Stat's  September 2010

  13. A few words about Private Networks Education – 300,000 K-12 schools in NA Hospitality – “many hotels offer unreliable or outrageously expensive wireless Internet access” TechCrunch Oil & Gas – Video Surveillance, VoIP, logistic area … Hekou Oil Dawn Lake Hotel Heilongjiang Daqing Guangxi Qinzhou University Zunyi Government building

  14. Summary Opportunities Come With Challenges • Interference and low power regulation Alvarion Wi-Fi leads • Service accessibility – complex today HS2.0 • Security SIM/Web authentication, AES • Core integration AAA, tunneling • Unified user profile • Service continuity • Mobility • Roaming • Business case profitability Lowest number of base stations per sq-km, reliable

  15. Lior Mishan & Ulik Broida Thank You

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