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Visa Youth Prepaid Cards and financial capability. 18 – 24 : 31m. 12 – 17 : 64m. European youth market. There are 95m young people aged 12 – 24 living in Europe representing 17% of the total population. Forward Thinking : Quantifying the Prepaid Opportunity in Europe August 2009.
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Visa Youth Prepaid Cards and financial capability Visa Europe Public This information is not intended, and should not be construed, as an offer to sell, or as a solicitation of an offer to purchase, any securities
18 – 24 : 31m 12 – 17 : 64m European youth market • There are 95m young people aged 12 – 24 living in Europe representing 17% of the total population. Forward Thinking : Quantifying the Prepaid Opportunity in Europe August 2009
Factors influencing youth payments Increasing disposable income Dependence on parents Influence of parents Internet Forward Thinking : Quantifying the Prepaid Opportunity in Europe August 2009 3
Visa prepaid youth products Under 18’s 18 - 24 €36bn pa cash spend Strong preference for debit over credit due to debt concerns 50 – 60% of students have part-time jobs A general purpose card loaded either by themselves or by parents/ employers 71% of European teenagers receive a monthly allowance Average allowance is €35 per month A prepaid card loaded by parents Substitute for cash allowances and pocket money click for more information click for more information
Cardholder Benefits Buy what you want when you want to but keeping spending under control Convenience Provides young people with easy access to funds using a trusted payment brand Allows young people to have the financial independence they seek Independence A powerful tool for parents to use as part of financial education Safer than carrying cash Security Funds can be added on a regular basis and parents can track spending Accepted anywhere Visa is –home and abroad Acceptance Trusted and widely recognised payment brand Benefits to youths Benefits to parents
Visa Prepaid web pages http://www.visaeurope.com/personal/youthprepaid/main.jsp Back
Financial education tools available Online learning module for schools Budget tool Money Game • Help foster money management skills • Developed by independent financial education experts • Teaching packs for use in schools
Budget Buddy http://www.visaeurope.com/personal/youthprepaid/budgetbuddy.jsp Back
Money Game http://www.visaeurope.com/personal/youthprepaid/moneygame.jsp Back
and Visa working together • NIACE is a membership-led voluntary organisation • Our mission is to promote adult learning – more, better and different opportunities to learn • Our 700 members include colleges, universities and voluntary organisations • 250 staff working throughout UK • Our work includes: • Advocacy – working with policy-makers at all levels • Research – finding out what works best for adult learners • Supporting educators with training and resources • Partnerships with other sectors • Our partnership with VISA is the first in the banking sector • Financial services companies have an important role to play in financial learning
http://www.visaeurope.com/personal/youthprepaid/financialed.jsphttp://www.visaeurope.com/personal/youthprepaid/financialed.jsp
The Visa Prepaid Financial Education Plan Schools programme Worksheets Lesson plans Developed by education professionals Staff volunteering Encourage involvement from staff at Visa and our Member banks
Thank you Caroline Birchinall Senior Manager, Head of Prepaid Proposition Development Visa Europe Howard Gannaway Research Fellow in Financial Education National Institute of Adult Continuing Education, UK