Digital Synergy Packages Real Estate

1. Digital Synergy PackagesReal Estate Turnkey digital+print solutions to handle your marketing needs in a new media landscape.

2. How can we help market your business? • Optimized Landing Page built with 6 key phrases (OLP 6) • Optimized Listing News Releases (Blockshopper) for fresh content creation • Optimized Facebook Fan Page & Facebook Ads (cost per click) to attract fans • Search Engine Marketing (cost per click) to drive sales • Display ads on chron.com, in paper and in the mailbox to build awareness OLP Listing News Release Facebook SEM Display Ads Did you know… Nearly all consumers (97%) now use online media to shop locally.* ….however, less than 5% of retail sales are actually done online.** * BIA / Kelsey 3/10/2010; ** milo.com 3/10/10

3. Searchers click through… Organic / Natural Results Position is determined by search algorithms which assess relevancy Sponsored / Paid Results Paid advertising containing a 2–5 word title (call to action) and 2 short lines of text Who Searches? • 220 million searches per day in the US* • 88% of those searches are “local”* • 95% of online adults used a major search engine in the past month** *Nielsen NetRatings Nov 2007; **eMarketer, August 13, 2008 All LocalEdge products, including but not limited to PPC & SEO, are subject to the applicable Contractual and Product-related Terms and Conditions associated with the purchase and performance of this and all products.  Some restrictions may apply.  LocalEdge reserves the right to change the Contractual Terms and Conditions at any time.

4. Why use an Optimized Landing Page? Optimized URL and Key Words Tracking Phone Number with Call Recording Trackable Data Collection Unique Content Map to Your Location Search Engines Like Optimized Video

5. Optimized Landing Page Results(6 Keyword Phrases & Landing Page) Sample Report: Most Results start after the 3 ½ Month mark SAMPLE: Organic Search Page Report on Key word Phrase. Ranking results not guaranteed. Results vary by market and search terms.

6. Optimized Listing News Releases We work with you to develop relevant news on your listing we post to chron.com, blockshopper.com and your Facebook page twice each month.

7. Active Agent Distribution – Ultimate Site

8. Over 50% daily Facebook Fan Page and Ads (cpc) These are Facebook Ads. We can use these to attract fans. Did you know… Facebook is #1 in daily reach percentage of all Internet users per day Facebook Places app is included with fan page. We work with you to develop this business news. Source: Facebook internal data, March 2010, Compete.com, US 30 day active, Jan 2010

9. Search Engine Marketing Cost-Per-Click placements on Google, Yahoo!, Bing and Ask • You control the message and determine where to target the ad to reach pre-qualified, self-selected prospects • More likely to be on the first page immediately – can control placement through spend and quality keywords • Customers are pre-qualified by the time they reach your page Detailed reports include impressions, clicks, calls, emails and more.

10. Display Ads Build Brand Awareness for Your Business Spadea 3x2 print ad offers premium position to build awareness for your business Users can share your ad with their Facebook fans from your Flyerboard on the chron.com homepage (btf).

11. Advertising Purchase Order Package Choice_________________________________ Circle Frequency: 6X 12X Monthly $ Commitment _______________ Advertiser Name____________________________ Advertiser Signature___________________________ Date______________ Save $240 Save $540 Save $324 Save $624