1 / 32

Marketing car-free transportation to visitors in Santa Barbara County

Marketing car-free transportation to visitors in Santa Barbara County. Santa Barbara Bicycle Coalition Promotes bicycle tourism Santa Barbara Car Free Promotes car-free tourism. Residents are different from visitors. Residents Travel patterns are reinforced daily Not seeking alternatives

amadis
Download Presentation

Marketing car-free transportation to visitors in Santa Barbara County

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing car-free transportation to visitors in Santa Barbara County • Santa Barbara Bicycle Coalition • Promotes bicycle tourism • Santa Barbara Car Free • Promotes car-free tourism

  2. Residents are different from visitors • Residents • Travel patterns are reinforced daily • Not seeking alternatives • Unlikely to try anything new • Timing and reliability are important • Visitors • Travel decisions open to innovation • Actively seeking travel possibilities • Willing to try new things • Fun and adventure are important

  3. Santa Barbara Bicycle Coalition • Founded 1991 • Countywide (420,000 population) • Volunteer nonprofit organization • Funded by membership, donations and grants • Goal: promote bicycling for transportation and recreation

  4. Marketing bicycle tourismto visitors • Online marketing • “Bicycling Santa Barbara County” web site page • www.sbbike.org/region/region.html

  5. Marketing bicycle tourismto visitors • Online marketing • “Bicycle Rides” page

  6. Marketing bicycle tourismto visitors • Biking around Santa Barbara County • County Bike Map

  7. Marketing bicycle tourism to visitors • Biking around Santa Barbara County • County bike route and destination signs

  8. Marketing bicycle tourism to visitors • Earth Day presence 1992-2005 • American Planning Association conferences, 1995 and 2003 • Bike racks on buses, 1996-2000 • Pro Bike/Pro Walk conference, 1998 • Santa Barbara Recharge, 2005 • Tour of California, 2006

  9. Marketing success • Regional news coverage of bicycling continues to increase

  10. Marketing success • Web site visitor growth

  11. Marketing success • Site visitors increase after Sideways bike rides release

  12. Santa Barbara Car Free • Founded in late 1990s • Originally called “Take a Vacation from Your Car” • Administered by the County’s Air Pollution Control District • 90+ partners: individuals, associations, tourist businesses • Goal: reduce air pollution from visitors’ vehicles

  13. Marketing car-free tourism to visitors • Online marketing • Web site • www.santabarbaracarfree.org

  14. Marketing car-free tourism to visitors • Car-free activities map

  15. Marketing car-free tourism to visitors • Partner discount package • Hotel, activity, tour company discounts

  16. Marketing car-free tourism to visitors • Public event — Earth Day

  17. Marketing success • Partnerships with Amtrak, Metrolink, and SB Visitor Bureau

  18. Marketing success • Media promotion • Paid advertising

  19. Marketing success • Media promotion • Articles

  20. Media highlights • Newspaper Articles • New York Times • Los Angeles Times • San Francisco Chronicle • Seattle Times • Oregonian • Web Listings • National Geographic Traveler Online • Tom Parson’s BestFares.com • Magazines/Newsletters • Westways • California Tour and Travel • Making Tracks • Metrolink Matters

  21. Marketing success • Web site visitor growth

  22. Marketing successCar Free Project awards • 2004 Environmental Award from the U.S. EPA Region 9 • 2004 Marketing Excellence Award for Eco-Tourism Marketing fromthe California Travel and Tourism Commission

  23. Online visitor sources

  24. Come visit Santa Barbara

More Related