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MAX14836 24V Dual 200mA Output Sensor Transceiver

MAX14836 24V Dual 200mA Output Sensor Transceiver. Samer Haija IC&U Executive Business Manager IMSG Group. Customer Challenges and Problem Solved. Challenges 24V Sensor Transceiver design that integrates diagnostics and provides backwards compatible behavior to legacy sensors Maxim Solution

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MAX14836 24V Dual 200mA Output Sensor Transceiver

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  1. MAX1483624V Dual 200mA Output Sensor Transceiver Samer Haija IC&U Executive Business Manager IMSG Group | Maxim Integrated | Company Confidential

  2. Customer Challenges and Problem Solved • Challenges • 24V Sensor Transceiver design that integrates diagnostics and provides backwards compatible behavior to legacy sensors • Maxim Solution • The MAX14836 is a robust 24V sensor transceiver solution that provides dual 250mA outputs, diagnostics, wake up detection, 3.3V and 5V linear regulators and <1.8V output voltage drop. | Maxim Integrated | Company Confidential

  3. Distributor Branch Training Presentation 24V Dual 250mA Output Sensor Transceiver Customer-Facing Presentation MANDATORY SLIDE Sales/FAEs Presentation MAX14836 Enables robust smart sensor designs Benefits Features End Applications • Backwards compatible with standard IO sensors • Integrated reverse polarity reduces foot print and simplifies design • Integrated diagnostics that provide sensor health feedback • Dual 250mA output drivers • Low <1.8V output voltage drop • 4x4mm TQFN Package • -40 to +105 deg C operation • Over-current and under voltage detection • Thermal shutdown • Wake up pulse • Industrial Sensors transceivers • 24V drivers 1K Price: $2.05 Availability: Stock EvKit: Yes

  4. Customer-Facing Presentation MANDATORY SLIDE Industrial Sensor Block Diagram Sales/FAEs Presentation Vcc = 9V to 36V 3.3V or 5 To PLC Digital Input MAX14836 Transceiver Sensor Element uC with AFE SPI IRQ Maxim Integrated Products, Inc. Company Confidential

  5. Qualifying an Opportunity • Look for customers that develop industrial sensors like proximity sensors, inductive sensors, photo, pressure sensors • Ask if they are moving away from a discrete solution and need to maintain backwards compatibility • Check if they are looking to develop more smart sensor with diagnostics and integrated protection • If so, pitch Maxim’s value of providing a robust high current drive sensor driver, with integrated diagnostics and protection. | Maxim Integrated | Company Confidential

  6. MAX14836 Competitive Comparison Customer-Facing Presentation MANDATORY SLIDE (choice 3 of 3) Sales/FAEs Presentation *Green represents best in class Performance *Red representslower performance

  7. VBP SummaryMAX14836 1k Pricing = $2.05 | Maxim Integrated | Company Confidential

  8. Overcoming Common Objections MANDATORY SLIDE Sales/FAEs Presentation Objection • Why should I use an integrated transceiver as opposed to a discrete solution Response • The integrated transceiver provides smart sensor capability while maintain backwards compatibility

  9. Closing the Deal • Include details on what sales teams should do when they have a customer interested in buying. For example: • Contact Samer Haija and Jason Sanborn to discuss new opportunities and discuss pricing strategies to win • Believe that Maxim’s has the best robustness, broad portfolio for sensor solutions. • Identify what the customer’s application needs as opposed to comparing specifications against competition. MAX14836 will satisfy the majority of sensor design needs and enables smarter and robust solutions. • Contact Micheal Scherrenburg and CC Samer Haija for open technical questions Maxim Integrated Products, Inc. Company Confidential

  10. | Maxim Integrated

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