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I Gaming Presented by: Joe Witterschein The Innovation Group of Companies July, 2011

I Gaming Presented by: Joe Witterschein The Innovation Group of Companies July, 2011. Online Versus B&M Gamers - AGE. Income and Education. Frequency. Online Visits Three Times that of Conventional Casino Visits. Impact on Bricks and Mortar Casinos. Impact on Bricks and Mortar Casinos.

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I Gaming Presented by: Joe Witterschein The Innovation Group of Companies July, 2011

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  1. I Gaming Presented by: Joe Witterschein The Innovation Group of Companies July, 2011

  2. Online Versus B&M Gamers - AGE

  3. Income and Education

  4. Frequency Online Visits Three Times that of Conventional Casino Visits

  5. Impact on Bricks and Mortar Casinos

  6. Impact on Bricks and Mortar Casinos Change in Play at Conventional B&M Casinos if Online Gaming Legalized

  7. EU Online Business Segments

  8. B&M Players Online

  9. Existing Player Databases • 20% to 30% of databases have solid usable email addresses • 70% to 80% of players club members have internet access • 45% of B&M players play some form of games online • 82% of online players have been to a B&M casino

  10. Existing B&M Players Online • Online players who visit B&M casinos: • Higher Freq to B&M casinos • Wager more when they visit B&M casinos • Are younger • Earn more

  11. Promotional Use of Free Play Sites • Online sign up for players club • Player sign ups enhanced for new or expanded properties prior to opening • Offer comps and free play for B&M casino online • Short timeframe comping of entertainment events and hotel rooms • Player portals for Players Club accounts. (Aspirational aspects) • Internet free play sites as training ground-table games • Marketing of new slot product • Maintain and extend Brand Awareness/Preparation for I-Gaming

  12. Brick and Click Strategy • One brand - all channels • One customer independent of channel • Same service across all channels • Build product synergies • Coordinated marketing • Seamless money flow

  13. Policy & Planning Issues • Given strength of major national brands Tribal Gaming should focus on intrastate I-Gaming legislation where you can compete. • Get involved politically and help craft the legislation such that Tribes are assured a place at the table • Seek legislation that ties online licenses to existing B&M operators • Use the internet now to develop talent, hardware, database, and brand awareness

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