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L OIS l AME

L OIS l AME. Image: Reflects her unique image Alliteration “Jessie J” “Kelly Clarkson” Under dog Bubbly Un-average dress code Plays herself in the music video Relatable Young 22. Representation, Message and Values I t’s okay to be different Every song she performs has a key message

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L OIS l AME

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  1. LOIS lAME

  2. Image: • Reflects her unique image • Alliteration “Jessie J” “Kelly Clarkson” • Under dog • Bubbly • Un-average dress code • Plays herself in the music video • Relatable • Young 22

  3. Representation, Message and Values • It’s okay to be different • Every song she performs has a key message • She’s not afraid to be who she is • Overcoming bullies • If you can live through school, you can live through life

  4. History and Career • British YouTube sensation • Been singing since she was 10 and plays guitar • Now promoting her new album in the UK and hopes to go to America with her music • Likes to promote herself through social networking sites and YouTube • Has 100,000+ followers on Twitter • Been the opening act for Conor Maynard and now hopes to bee the main act in her own tour of the UK • Genre - Pop

  5. Style of promotional material • She has red, green and yellow as her recurring colours on her song covers • Pop art style images, and graphics used on her album covers and adverts • Fonts used are similar to that in her logo • Artists image always displayed on front of album covers, dressed in eccentric costumes and dress sense.

  6. Branding • Stands out/Eye catching • Red and Yellow conventional for superman • Distinctive quirky look • The hero to all her “Lamettes”, own superhero.

  7. Track – One of the boys • (Katy Perry) • The song reflects her academic years • As she has grown older her attitude has changed and she just wants to be accepted as herself, singing this song portrays her message and therefore is the single she will be releasing.

  8. Music Video Ideas • Illustrative music video - a literal transition of the lyrics • Story is, Lois is in school dressed like a tomboy who gets jealous of the Pearly Girl and decides that she doesn’t want to be one of the boys anymore so she transforms herself into a girly girl and becomes prom queen • Lois playing herself • Pearly Girl • Group of boys • Main Male • Party goers

  9. Target Audience Young, Teenagers Male or Female People who were ever bullied for being different.

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