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Virtual and Material Communities

Virtual and Material Communities. Kotaro Ishiguro Michelle Del Rosario Colleen Lee Natalie Orlin Timothy Wong. Demographics. MMOG Demographics != Real-life Demographics Most MMOG: 12 – 20% Female Audience MMOG Demographics depend on the game. The Sims Online: 60% Female Audience.

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Virtual and Material Communities

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  1. Virtual and Material Communities Kotaro Ishiguro Michelle Del Rosario Colleen Lee Natalie Orlin Timothy Wong

  2. Demographics • MMOG Demographics != Real-life Demographics • Most MMOG: 12 – 20% Female Audience • MMOG Demographics depend on the game The Sims Online: 60% Female Audience

  3. Demographics • MMOG focuses on a few ethnicities Images from Oldschool Ragnarok Online

  4. Demographics • 80% of people play MMOG with people they know in real life Image from Yee, Nick. The Daedalus Project

  5. Demographics • Virtual Demographics Implications: • MMOG demographics != Real life demographics • MMOG community == Real life community

  6. Guilds - Formation • Created with goal in mind • PvP and Raid oriented experiences • Mercantilist matters • Amicable relationships • Longer lived than “Party” formations • Generally higher leveled players join Guilds

  7. Guilds – Management and Benefits • Guild Leader manages • May appoint advisees • Codes of Conduct • Explicit and Implicit • Grounds for dismissal • Benefits • Greater access to people • More aid from fellow members

  8. Altruism in the Virtual World • More opportunities • Lower cost • Fewer worries • Less ambiguous • Fundamental value? “The best groups are those built on loyalty, self-sacrifice, and courage.”

  9. Real and Virtual EconomiesReal Money Trading (RMT) • Game players claim buying gold/items is unfair • Non-gamers often think that buying fake money is ridiculous • On the other hand: - hardcore gamers have an unfair time advantage - virtual money isn’t any more ‘fake’ than our paper and coins; it’s just another currency

  10. Self-Image

  11. Shame • Media portrayals, stereotypes • Lack of empathy • People are “more ashamed of playing World of Warcraft than looking at porn.” • Dr. Jerald Block, psychiatrist

  12. Pride • “The experience made me feel very empowered, and good about myself” • Guild leader, EverQuest • “People in game see a side of yourself that usually remains hidden, your inner self.” • Player, Ultima Online

  13. Questions?

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