1 / 13

Creating a Web 2.0 “Event” for Online Outreach

Creating a Web 2.0 “Event” for Online Outreach. Sherri Berger sherri.berger@ucop.edu. April 29, 2010. About Calisphere. Two audiences, two sites. Collection guides Digital objects. Digital objects ONLY. About Calisphere. Two audiences, two sites. Archivists Researchers. Educators

aman
Download Presentation

Creating a Web 2.0 “Event” for Online Outreach

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Creating a Web 2.0 “Event” for Online Outreach Sherri Berger sherri.berger@ucop.edu April 29, 2010

  2. About Calisphere • Two audiences, two sites • Collection guides • Digital objects • Digital objects ONLY

  3. About Calisphere • Two audiences, two sites • Archivists • Researchers • Educators • Undergrads • General public

  4. John Muir “Event” Courtesy of University of the Pacific Library Courtesy of The Bancroft Library, UC Berkeley

  5. John Muir “Event” • Concept • Tell a story on Twitter and Facebook • Quote portions of the letters: travel diary • Link back to the objects • Goals • Reach new audiences • Jumpstart Web 2.0 presence • Promote the new collection

  6. Muir Project Day 1 on Facebook

  7. Muir Project Week 1 on Twitter

  8. Process • Permissions • Selection, story • Map out the week • Marketing • Tweet! • Reflection

  9. Results by the Numbers • Over 415 clicks on posted links • 259 Facebook fans • 215 Twitter followers • Over 30 retweets • 20 interactions

  10. Was it worth it? • Some cons: • Not spectacular results in hits, comments • Demanded time, before and during • Big pros! • Reignited interest, contacts • Built a base of followers • Props for creativity

  11. Follow us! www.calisphere.org www.facebook.com/calisphere www.twitter.com/calisphere sherri.berger@ucop.edu

More Related