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Record Companies and Labels. “The Big Four”. Warner Music Group EMI (Electrical Music Industries Ltd) Sony BMG (Bertelsmann Music Group) Universal Music Group (UMG). Sony BMG. Sony BMG (Massive Entertainment Company) RCA Music Group (Joint venture of RCA, Arista & J)
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“The Big Four” • Warner Music Group • EMI (Electrical Music Industries Ltd) • Sony BMG (Bertelsmann Music Group) • Universal Music Group (UMG)
Sony BMG • Sony BMG (Massive Entertainment Company) • RCA Music Group (Joint venture of RCA, Arista & J) • J Records (Avril Lavigne, Barry Manilow, Pearl Jam) • US Records (Vanity Label of Usher)
Hierarchy of Record Labels CEO Vice Presidents a&r art artist development business affairs label liaison legal marketing new media promotion publicity sales
Artists & Repertoire (A&R) • Discover new artists • Receive all new demo recordings • Don’t listen to unsolicited recordings • Work with existing roster: • Develop it creatively • Work on song structures/orders/remixes/radio edits etc. • Realising the artist’s vision of the album/single • Interacting with the other departments • If the artist fails, they (A&R) are putting their name on the line
Example record label signing • A&R receive demo CD from trusted source • A&R research the band • A&R representative goes to see the band live • A&R representative convinces the rest of the department that the band is worth signing • The band decide, with A&R on the concept of an album and select songs. • The record label gives the band a budget/advance for the recording • Record label sets a budget for advertising, art, publicity, promotion etc. • Artists, designers etc. Begin their work • A&R work with publicity, marketing and sales to work on release dates • Artist development and other departments plan gigs, tour, interviews etc. • Before the album is released, all departments work to create the “hype” • Now everyone is working together to make sure the band sells lots of copies, is successful and everyone gets paid.
Labels and Radio/TV Stations • Work together for both their successes • Labels do whatever they can to get airplay • Interviews • Live sessions • Exclusive material/edits/remixes • Promotional events such as gigs/festivals/signings etc.
Independent Labels • Can be ran by just a few people • More difficult to run with less people and money • Specialise in local or genre-specific music • Now even easier to sell music
Homework • Talk about how Usher fits into the record label business by answering the following questions • Describe the process by which Usher was signed and produced his first album. • Describe how Usher’s label “US Records” fits into the record label business. • In what ways would Usher’s label make sure he gets airplay on TV and Radio? • Due next week