1 / 16

What is Marketing?

What is Marketing?. First. If you could invite any three people to dinner, past or present, who would it be and why? What would you discuss?. What is Marketing?. Marketing.

aman
Download Presentation

What is Marketing?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. What is Marketing?

  2. First...

  3. If you could invite any three people to dinner, past or present, who would it be and why? What would you discuss?

  4. What is Marketing?

  5. Marketing • Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.

  6. What items are you interested in buying and why?

  7. How am I going to get it to you?

  8. Who pays for it? • Half of every dollar you spend pays for marketing costs. • This includes: • Product development • Packaging • Advertising • Sales expenses

  9. What is the most important thing in marketing? • The most important aspect of marketing is satisfying customer needs. • Customer needs should be the primary focus in the four marketing elements • Planning, Production, Distribution, and Promotion • Identify customer needs • Develop products that customers consider better than other choices • Operate your business profitably

  10. Marketing Mix Includes several aspects of marketing for a similar goal of creating awareness and customer loyalty. • Creating awareness • Advertising, sponsorships, etc. • Customer loyalty • Laundry detergent, cars, toothpaste, toilet paper • What brand of toothpaste would you buy?

  11. Marketing Mix • Product • Price • Place • Promotion • Public Relations**

  12. Product • What a business offers customers to satisfy needs • What are you selling? • Good vs. service

  13. Price • How much are you selling the product for? • Establishing and communicating the value or cost of goods and services to customers • College football games (UNT vs. UT) • Preseason vs. season • Supply and Demand • WalMart vs. Target

  14. Place • How is the product going to get to the customer? • What are the options?

  15. Promotion • Ways to encourage products and increase customer satisfaction (advertising, publicity, personal selling, and public relations) • How you are going to get your product in front of potential consumers • Advertisements • Ticket stubs • Flybys

  16. Public Relations • Relating to the community/consumers through different forms of communication • Social media • Good thing or bad thing?

More Related