BAB 303

1. BAB 303 Marketing: An Introduction

2. Outline • Class Syllabus • Schedule • Role of Marketing in Business

3. Class Syllabus: Leverage the TA’s! • All questions and issues are to be directed through the TA’s • Course TA’s contact info: • Peter Sashin (pas164@psu.edu): • Room 423 Bus Bldg • Office Hours Monday 1pm-5pm • Steve Christensen (slc320@psu.edu): • Room 423 Bus Bldg • Office Hours Friday 8am-12pm

4. Class Syllabus - Exams • Three online tests taken in 210 & 211 Keller each worth 33% of your final grade • BRING YOUR PSU ID!!!! • Register online via the junior core website • Make-up requests filed at the junior core office at 202 Business Building • E-testing review – Wednesday, Sept. 7th 6:30pm at 100 Thomas Building

5. Class Syllabus - Other • Opportunity to earn up to 2 extra credit points • 1 point awarded for each successfully completed study (1% added to final grade) • Lectures posted to Angel prior to class

6. MARKETING: AN INTRODUCTION 7/E by Armstrong & KotlerCourse: BA 303, Principles of Marketing Professor: John Liechty This text is a crucial resource for:•Test Preparation•Homework assignments•Reading assignments

7. Special ValuePack for Penn State • Text + Custom Student CD ISBN: 053610395X • Priced LOWER than a used book at the campus bookstore! • New text + Student CD: $82.95 • Used text: $84.00

8. Text & Video Tips On: • Using your textbook • Navigating freshman year • Choosing a major • Writing term papers • Juggling finances in college • Career guidance • And more! Featuring content written by students for students! www.etipsforAgrades

9. Role of Marketing • Delivering Value to customers • Figuring out what customers need and meeting that need • Feel they have good value • Economically Viable

10. Role of Marketing • Products – Developing new products • Placement – Distribution, how to get products to customers • Price – What can you charge? • Promotion – Communicating the Value Proposition

11. Other Areas • Finance • Accounting • Information Systems • Management • Logistics/Supply Chain Management • Manufacturing/Engineering

12. Finance • Getting the money (capital/resources) to run various projects – capital budgeting, equity and debt issues • Dealing with the pension problem • Secondary Markets – raising money and buying and selling financial securities

13. Accounting • Keeping track of assets and liabilities • What do you own and what do you owe? • Tax Accounting – assets, liabilities and income from the Government’s perspective • Managerial Accounting – assets, liabilities and income from the perspective of managing the company.

14. Information Systems • Creating and effectively using the computer systems (computers, networks, databases, …) • Underlying and connecting every aspect of the business

15. Management • Leading people and making strategic decisions • Recruiting, hiring, assessing and firing. • Motivating – providing direction, vision, resources and incentives • Deciding where to place resources and where to not place resources

16. Logistics • Transportation, scheduling, inventory management • Keeping track of lots of things and getting them to where they are supposed to go in an optimal fashion

17. Manufacturing • Physically creating the product • Design and Engineering