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Framework for Developing Mobile Services

Framework for Developing Mobile Services. September 16, 2009. By Yonghyun Kwon. Framework. Introducing New Services. Building Infrastructure. Industrialization. Devices/Parts. Contents/SW. Policy · Strategy. Standardization. License Carriers. Prevent Piracy. Support

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Framework for Developing Mobile Services

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  1. Framework for Developing Mobile Services September 16, 2009 • By Yonghyun Kwon

  2. Framework Introducing New Services Building Infrastructure Industrialization Devices/Parts Contents/SW Policy · Strategy Standardization License Carriers Prevent Piracy Support Overseas Entry Lead Standardization Technical Support Determine Service Methods Demonstration Tech. R&D Public Pilot Project Allocate Spectrum Data Base Create Initial Mkt . Laws and Regulations Government Private Sector Seed Funding Reinvestment Pilot Project Create Jobs Maintain Competition Package SW Build Production Base Solution Project Industry-wide Synergy Effect Strengthen Cost Competitiveness Invest in Technical Dev. Application SW Strengthen Exports Prepare for Service Launch Trial Commercialization Embedded SW Promote Marketing Expand Local & Foreign Mkt.

  3. Framework Example Introducing New Services < Sample Major issues at the Introducing Stage > ▶ Dominant Incumbent telecom service provider? ▶ Open Access or Walled Garden? ▶ Import or Self-support? ▶ Flexible for evolutionary service? ▶ Other industry regulation? ▶ Government initiation? ▶ Interoperability? License Carriers Determine Service Methods Allocate Spectrum Laws and Regulations Pilot Project Maintain Competition Prepare for Service Launch

  4. Location Located in the southeastern part of the capital city, Seoul Population 560,000 persons / 228,000 households Size 39.55 km2 (6.2% of Seoul) Gov. employees 1,387 persons Case: Gangnam-gu

  5. Case: Gangnam-gu U-Government U-Safe for OldPerson U-Safe for Children U-Street Mobile Education M-Government TV government Home PublicAdministration Mobile Admin. E-Government On-line Service Client CustomizedPortal e-Tax e-Administration Built IT Infra Paperless Office KIOSK for CivilService 2008 2004 2000 1995

  6. Case: Gangnam-gu Mobile Applications Civil Appeal - Access #1472 (from Chinese Proverb “Very Fast”) with PDA - Processing all procedure for 13 major appeal items - Acceptance / Role Assign … Settlement / Notification Field Check - Access Gangnam Ward Office DB or National DB - Items related to field check: ex) Food Poisoning, Car Accident, Illegal Ad, etc - On/Off line Processing, LBS link Catastrophe Management - Link to Central Server (LBS, DB, etc) - Field Client Terminal : Sending Pictures, Accessing Center DB, Statistics, etc Disabled Care - Field Interview, Facilities Check - Planning, Authorization, Field Check, Result Reporting, etc

  7. Case: Gangnam-gu Mobile Applications U-Safe for Child - Children, Intellectual Disabilities, Alzheimer, etc - About 500 persons registered / Similar service for old person (RFID/USN) Online Inquiry Internet Mobile Inquiry (SMS, MAP) Control Server Handset SOS Location Info Police Location Equipment GPS Satellite Mobile Education - Ready for WiBro/DMB (Internet Education Base: 881,648 students enrolled)

  8. Media Poles CCTV • Wireless Network(within 50M) • Media Art Gallery • Field e-Survey, Digital Photo, Newspaper, • Digital Games, Map, etc. • Road lamp + Pay Phone + Info KIOSK LCD KIOSK Walkway-side Street Lamp LED Road-side Case: Gangnam-gu

  9. Case: Gangnam-gu

  10. Thank You Yonghyun Kwon ykwon@worldbank.org

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