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REASONS TO BECOME A CRS DESIGNEE. THE CRS NETWORK.
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THE CRS NETWORK In this business there’s no denying the power of connections. Now imagine a coast to coast network of associates linked together by three little letters that sum up all the education, integrity and success its members have attained and can achieve, CRS.
CRS DESIGNATION & ORGANIZATION • The Top 3 Percent - Less than 3 percent of all licensed REALTORS® are Certified Residential Specialists • Over 30,000 members • Largest not-for-profit affiliate of the National Association of REALTORS® • Created in 1976 as the first organization to train sales agents
THE CRS DESIGNATION IS: • The Symbol of Excellence • The most rigorous residential designation • Earning the CRS requires completing comprehensive educational requirements, as well as providing a proven track record of sales that are above average.
INCOME COMPARISON • CRS Designees earned a median income of $90,000 annually, three times the $28,700 median income of REALTORS® serving as sales associates. • Source: 2012 NAR Member Profile & 2012 CRS Member Survey
TRANSACTION COMPARISON • CRS Designees averaged a total of 18 transactions per year with gross sales of $3.5 million. • REALTORS serving as a Sales Agent averaged 8 transactions with median gross sales of $1 million. • Source: 2012 NAR Member Profile & 2012 CRS Member Survey
MEMBER BENEFITS All Members Receive… • RECOGNITIONThe Certified Residential Specialist Designation is the highest credential awarded to residential sales agents, managers and brokers. • Nationally recognized brand • Use of CRS trademark and logo* • National exposure through industry and consumer advertising and media campaigns • Pride in being one of 3% of REALTORS® holding elite CRS credential • LIFELONG CRS offers the best in practical, hands-on residential sales EDUCATION education tailored to your life style and learning style. • Classroom training taught by top industry instructors • 24/7 online courses from your home or office • Continuing Education (CE) credit-approved course options • Sell-a-bration® education conference • CRS Legends Series
MEMBER BENEFITS Continued… • CRS-to-CRSCRS agents look first to other CRS agents for • REFERRALS client referrals. • CRS Membership Referral directory* • Photo in online ”Find a CRS” referral directory* • CRS Connect on Facebook, LinkedIn, Twitter, YouTube, Google+ and other social media sites • Access to global market with CRS trained agents • INFORMATIONStay on top of best practices and industry trends, manage your risk and share ideas to find solutions for every aspect of your business. • CRS.com – new design and expanded content • The Residential Specialist bi-monthly magazine • CRS Community with monthly tips, trends and topics of interest • Discounts on CRS Webinars (live or recorded) which help you stay current on hot topics • Member-Exclusive complimentary webinars throughout the year • Get your information through the CRS Connect Blog and out there through the Member Blogs
MEMBER BENEFITS Continued… • BUSINESS TOOLS Marketing and business resources to help you • grow your business. • Customizable Your Home newsletter buyers and sellers • Advertising your CRS Designation with print materials, brochures, flyers, fact sheets and more* • Read and distribute the latest news releases • GRASSROOTS Tap into local training, networking, community service CHAPTER and social events for CRS agents • 57 CRS chapters nationwide; managed by local members • Local education, programs and events • Community service opportunities • Promotion of CRS brand in your market NETWORKING
BROKER BENEFITS Why should your agents earn the CRS? • CRS Designees earn higher incomes, which boosts your bottom line • CRS Designees receive better training, so you have less liability and risk • CRS Designees are more professional, which reflects positively on you and your company • CRS Designees provide better service to their clients, enhancing the image of your company • CRS Designees are better educated through CRS Courses and learn to be better equipped to face the challenges of the market
DESIGNATION REQUIREMENTS CONTINUED • A total of 32 Elective Credits are required for Managers and Options A & B. • Choose from the following: • CRS Classroom Courses (8-16 credits each) • Approved One-Day Elective Courses (8 credits each) • National Association of REALTORS Courses (8-16 credits each) • eLearning Courses (8 credits each) • Additional Production (8 credits) • Bachelor’s Degree OR any one of a variety of Designations (16 credits each) • *Be sure to consult the Council’s website at www.crs.com for the most • up-to date options and a complete list of courses.
CRS TESTIMONIALS: “I was in the business for several years before I attempted to achieve my CRS Designation. I felt I was a good REALTOR, but when I became a CRS, I finally became the professional REALTOR that I wanted to become. My business increased to a successful level and remains there today even in these trying markets. This is when all that training has benefited me the best. Everyone is getting back to basics but as a CRS I am back to basics with a Zing!” Carol Burns, CRS “Not only was I encouraged to change what I am doing, I was given the tools to make those changes.” Debra L Talley, RE/MAX Preferred Properties, Vienna, VA “The CRS Designation is a "no brainer." Where else can you earn a designation with top-notch education, join an elite group of REALTORS®, be a part of one of the best referral networks between agents, meet new agents in different parts of the country, and enhance your business to make a lot more money.” Scott Wendl, CRS; RE/MAX Real Estate Group, Des Moines, IA
THE CRS JOURNEY NEVER ENDS • So follow in the footsteps of other successful • REALTORS®. Earn your CRS Designation, then • leverage the benefits that accompany the • Designation to continue on your path. • Because for ambitious, hardworking residential real • estate professionals, the journey never ends.
THANK YOU! • For more information on the • CRS Designation, please visit www.crs.com. • Questions? Email CRSHelp@crs.com