EXPO REAL 2013: Central, East and Southeast Europe at EXPO REAL

1. EXPO REAL 2013: Central, East and Southeast Europe at EXPO REAL

2. Stefan Reschke MAYA International GmbH - Vienna Official representativeof Messe Munich International in Austria Coordinator Expo Real SEE/ MEE Organizer „Wien Europa Mitte“ Working for Messe Munich since 2001 Active in Real Estate Business in SEE/ MEE since 2008 For you today

3. Where all threads come together: The concept behind EXPO REAL • Largest B2B fair for commercial property and investment in Europe - since 1998 • Focus on commercial property: Office, logistics, retail, commercial, infrastructure and residential property for institutional investors • Platform for sustainable location marketing • Working fair for market leaders and decision-makers in the property sector • Platform for creating new networks and for communication • Conference program with a focus on new trends, developments and innovations across the property sector

4. Corporate real estate managers Property consultants/agents Project developers Location marketing Economic regions & cities Architectural and planning firms Corporates/users Institutional investors (pension funds, insurance companies) Fund companies Asset managers Real-estate financiers, banks Facility management services Lawyers, tax advisors Project managers/controllers Real estate associations Universities and colleges The real-estate value-added chain is here

5. EXPO REAL: Meeting place for Central, East and Southeast Europe – Exhibitors 2012 Poland, 55 exhibitors, among them: Silesia Region City of Warsaw Polish Foreign Investment Agency Military Property Agency Skanska Property Poland City of Katowice Czech Republic, 18 exhibitors, among them: City of Ostrava INTERCORA, spol. s.r.o. Moravskoslezsky kraj THE REGION OF SOUTH BOHEMIA City of Prague

6. EXPO REAL: Meeting place for Central, East and Southeast Europe – Exhibitors 2012 Austria, 75 exhibitors, among them: Austria – Shared booth WED - Wiener Entwicklungsgesellschaft für den Donauraum AG PORREAL Immobilien Management GmbH Consulting Company Immobilien und Projektmanagement GmbH Wien - Europa Mitte – Shared booth Wiener Stadtentwicklungsgesellschaft m.b.H conject AG Wien Holding GmbH BIG Bundesimmobiliengesellschaft m.b.H. Individual exhibitor SES Spar European Shopping Centers GmbH CA Immobilien Anlagen AG CBRE GmbH MRG Metzger Realitäten Beratungs- und Bewertungsgesellschaft mbH

7. EXPO REAL: Meeting place for Central, East and Southeast Europe – Exhibitors 2012 Croatia: Croatian Chamber of Economy Hungary: TriGranit Development Corporation Studio Metropolitana Nonprofit Kft. Serbia: SIEPA - Serbian Investment and Promotion Agency Slovak Republic : HB REAVIS Slovakia a.s. Slovenia: Public Agency of the Republic of Slovenia Bosnia and Herzegovina: FIPA Bosnia and Herzegovina

8. EXPO REAL: Meeting place for Central, East and Southeast Europe – Visitors 2012 Austria 636 Poland 292 Czech Republic 224 Hungary 61 Slovak Republic 51 Romania 45 Slovenia 39 Croatia 30 Serbia 19 Bulgaria 11 Republic of Montenegro 1

9. Taking up the threads: The conference program at EXPO REAL • 4 forums covering topical and key issues in the real estate sector • Simultaneous translation German/English • Themes: • Bank financing and refinancing • Demographic change and its importance for the property sector • Sustainability in the property sector • Focus: Special property – hotels, logistics, residential • Presentations by real-estate locations: Europe, Central, East and Southeast Europe, Gulf Region, USA, Asia • Around 80 conferences, panel discussions and symposia with 400 recognized experts

10. EXPO REAL – Meeting place for decision-makers 71% of the visitors are decision-makers: • Managing Directors, Directors, Board of Management etc. …………. 24% • Divisional/executive heads, etc. …………………………….. 15% • Dept./team heads, group leaders …………………………………………….. 20% • Self-employed business people ………………………………………. 12% Source: Gelszus Messe-Marktforschung / Visitor survey EXPO REAL 2012

11. EXPO REAL – A success story

12. Trends in exhibitor numbers from 31 countries Source: EXPO REAL Exhibition Management/ZKIS

13. Trends in exhibitors from outside Germany from 30 countries Source: EXPO REAL Exhibition Management/ZKIS

14. TOP TEN exhibiting countries - excl. Germany Source: EXPO REAL Exhibition Management / ZKIS

15. Trends in visitor numbers – Totals from 71 countries Source: EXPO REAL Exhibition Management /CORe

16. Your fast track to success:Benefits for exhibitors • Europe´s largest business platform for the property sector  38,000 participants from 71 countries  64,000 m2 exhibition space  1,700 exhibiting companies • Presence of the entire value-added chain for effective business and networking • High international participation ensure access to new markets • Meeting place for decision-makers: 71% of the visitors have executive responsibility • Topical conference program expands attendees’ expertise

17. Benefits for exhibitorsfrom CEE/ SEE • The only international B2B trade show with a strong focus on YOUR region • 2013 is a good time to be present at EXPO REAL since we see slowly but constantly growing figures in the real estate business in YOUR region • Country pavillions/ exhibitors from Croatia, Hungary, Montenegro, Kosovo, Romania, Serbia as well as Vienna bundled in one hall • Country-/ Region-Special in the forum • Strong communication of the CEE/ SEE focus on Expo Real • Croatia presents itself as a member of the European Union for the first time

18. Your preparation for a successful show: • Early decision to join the show • Database of participants @ www.exporeal.net • Search function for exhibitors, visitors, media by country, branch, position, topics… • Communication: Let your partners and prospects know that they can find you at the show at EXPO REAL and make use of all marketing opportunities • Apointements: • Matchmaking • Plan and confirm them early • Initiative Messeerfolg • www.initiative-messeerfolg.de • Match Making by MAYA International GmbH

19. Your preperation for a successful show: • Initiative Messeerfolg • www.initiative-messeerfolg.de • Define your goals • Plan your communication before, during and after the show • Topics • Timetable • Material • Invitations • Guest tickets • Several times/ reminder • Open minded at the booth

20. Hall plan of EXPO REAL – Overview

21. Cities & regions – a selection • Hanseatic City of Hamburg 527 m² • City of Berlin + Region of Brandenburg 494 m² • City of Frankfurt 477 m² • Metropolis Ruhr (Ruhr district) 473 m² • City of Munich 468 m² • City of Stuttgart + Region 372 m² • City of Moscow 341 m² • Netherlands 276 m² • City of Düsseldorf and partners 264 m² • City of Barcelona + region 99 m² • City of Warsaw 99 m² • City of Prague 96 m² • City of St. Petersburg 72 m² • City of Helsinki 70 m² • City of Gothenburg 50 m²

22. EXPO REAL 2013 – Facts & figures Dates: October 7 – 9, 2013 (Monday to Wednesday) Venue: Messe München exhibition center, Munich Opening hrs: Monday + Tuesday 09:00 to 19:00 Wednesday 09:00 to 16:00 Booth fees/m² (min. size 20 m²): Row booth: 485.00 EUR Corner booth: 505.00 EUR End booth: 545.00 EUR Island booth: 565.00 EUR Ticket prices: 3-day ticket, bought at venue: 430.00 EUR 3-day ticket, bought online: 395.00 EUR 2-day ticket, bought at venue: 325.00 EUR 2-day ticket, bought online: 295.00 EUR (2-day tickets only for October 8-9, 2013)

23. Welcome to Munich…. ….from October 7 – 9, 2013 Where all threads come together