1 / 22

Dissemination: Communication, Public Relations, and Propaganda

Dissemination: Communication, Public Relations, and Propaganda. Linda Mason lmason@osrhe.edu. DISSEMINATION. requirement influences shows accountability. DISSEMINATION. The process of COMMUNICATING information about your research to the PUBLIC NOT propaganda.

amaranta-nova
Download Presentation

Dissemination: Communication, Public Relations, and Propaganda

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Dissemination:Communication, Public Relations, andPropaganda Linda Mason lmason@osrhe.edu

  2. DISSEMINATION • requirement • influences • shows accountability

  3. DISSEMINATION • The process of COMMUNICATING information about your research to the PUBLIC • NOT propaganda

  4. ALL THROUGH THE GRANT PROJECT • Include dissemination strategies and activities from the very beginning • Link the dissemination activities to: • the statement of need, • the program delivery, • evaluation, and • budget

  5. NARRATIVE • Include dissemination narrative in: • your program narrative, • evaluation plan, and • budget - 5-10% of the total budget amount

  6. In no way should dissemination be an afterthought! • Disseminate information about • activities • results • findings • successes • failures • human interest

  7. FOLLOW THE GUIDANCE PROVIDED BY YOUR GRANTING AGENCY • Use creativity • Use tools available • Tailor to fit your project

  8. TARGET SEVERAL AUDIENCES • Very local - your own department • Local - your own college or university • State • Regional • National • International • Specific audiences identified by the funding agency

  9. REPORTS • Document dissemination in quarterly, annual, and final reports • Include both successes and failures • Use reports and dissemination as a way to pave the future for more funding! • Find out and let others know

  10. HOW MUCH $? • Rule of thumb - about 5-10% resources and effort • Dissemination, • Public relations • Communicating about your grant efforts and results

  11. HOW? • Presentations at technical meetings • Articles, briefs, other writings in journals, magazines, newsletters • Press releases (you prepare and let reporters edit – include photos) • Add information to a searchable data base • Produce ‘How To’ guides • Produce leaflets and brochures

  12. HOW? • Special targeted meetings on campus and off campus (host live meetings or use OneNet for videoconferences) • department - college • university - high school students • county - high school teachers • State - Region • nation - international groups • professional orgs - civic organizations • Develop seminars and workshops of peers • Speakers to provide talks to various community and professional organizations

  13. HOW? • Build dissemination events into your schedule • Identify uses for your grant activities to be used in other settings • Communicate your willingness to share: • schools - organizations • adult clubs - civic organizations • scouts - university classes • youth groups - academic clubs • senior citizen programs • university recruiters • university career advisors • Continuing education workshops

  14. HOW? • Community discussion groups • Festivals • Cultural events • Conferences • Face-to-face meetings • Business leader groups • Churches

  15. HOW? • Develop DVDs, CD-ROMs, video tapes • Project website • Add links to other websites, department, university, professional organization

  16. HOW CAN ONE NET HELP? • Videoconference local meetings • Videoconference statewide meetings • All Oklahoma colleges and universities • All Oklahoma technical schools • 85% High schools/middle schools • Libraries • Government offices and agencies • Hospitals • Businesses

  17. HOW CAN ONE NET HELP? • Videoconference national meetings • Internet 2 • National Lambda Rail • Project websites • Discuss with colleagues in other states and/or other countries • Send results and data to colleagues in other states & other countries

  18. HOW CAN ONE NET HELP? • Share courses with other institutions • Share courses with high schools • Share courses with other countries • Virtual field trips for students and researchers • Research sites • Work sites • Application sites • Other states • Other countries • Museums or special collections

  19. OneNet • OneNet is the nation’s largest private/public partnership telecommunication system. • Universities and colleges in Oklahoma have access to the highest rated telecommunication in the United States. • OneNet costs are invisible to the grant agency and the project director.

  20. WHY? • Lead to future funding • Share with colleagues • Share with the world • New project ideas • Recruit into the field • Represent the field to the public • Responsible citizenship • Eliminate “reinvention of the wheel” • Increase status - you, university, funder

  21. REMEMBER: • Practice ethical behavior • Guard your intellectual property rights • Do not violate other’s property rights • Follow the public relations processes and procedures of your organization • If there is not a policy, help develop one

  22. DISSEMINATION • Have fun • Enjoy • Share • Communicate • Bask in your successes • Celebrate successes with others • Educate your communities Remember, a success includes identifying a failure and providing insights for its remediation.

More Related