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How to Talk to Brats ( B usiness R ats)

How to Talk to Brats ( B usiness R ats). By Riccardo Brun del Re, Ph.D. I’m a scientist who co-founded a manufacturing company . . . and learned to appreciate Brats! . That’s me on the left, beside our sales VP (a Brat). Trade Show San Diego c.2004. Spot The Techie .

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How to Talk to Brats ( B usiness R ats)

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  1. How to Talk to Brats (Business Rats) By Riccardo Brun del Re, Ph.D. • I’m a scientist who co-founded a manufacturing company . . . and learned to appreciate Brats! That’s me on the left, beside our sales VP (a Brat). Trade Show San Diego c.2004

  2. Spot The Techie

  3. Emphasis: Brat vs Techie

  4. Brat Profile Contrary to common opinion . . . . • Brats are: • Intelligent • Talented • Have greater attention-span compared to a flea • . . . Are people with different emphasis • . . . Are needed to make things happen

  5. How to talk to Brats Know Your Audience • KISS but don’t patronize • Clearly state: • Your vision • Advantages of your technology • Why you are better than everyone else • How you will overcome technical risk

  6. How to talk to Brats Dream Big . . . But . . . . • Add some ‘meat’ to the dream: • Validate the need / opportunity • Indicate market interest & trends • Use expert quotes • Refer to historical precedents / role-models

  7. How to talk to Brats Confidence is essential but . . . • Over-confidence gets tiresome • Backup your claims • Identify technical risks and explain how you will tackle them • Identify business risk and your solution

  8. How to talk to Brats Be both visionary and honest • Honesty does not mean focusing on your shortcomings & problems . . . • Give yourself the benefit of doubt • Stand your ground (Brats tend to see openness as wishy-washy)

  9. Question: Why Bother Trying Innovation? Answer: Because . . . • The world needs good ideas • Interesting people galvanize around good projects • You will learn a lot

  10. Question: Why Bother? Answer: Because if yer lucky . . . you may: • In some small way, create your own destiny • Detach from normalcy, beaurocracy, and institutions • Make a living from your own ideas

  11. Question: Why Bother? Answer: Because . . . • Philosophically speaking, practically everything else is subservient to innovation . . . • Innovation is our human reflection of the universal creative imperative.

  12. End Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it. Goethe

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